WE TRANSFORM PLACES INTO EXPERIENCES
NBBJ's New York experience design studio, ESI Design, seamlessly weaves the physical and digital worlds together to create immersive experiences with enduring impact.
From its roots reinventing the Brooklyn Children’s Museum into one of the country’s first interactive museums, the NBBJ studio has defined the field of experience design for over forty years, fundamentally changing how people connect with brands, organizations, cultural institutions and, most importantly, each other.
Its multi-disciplinary team creates solutions that are permanent, yet flexible with designs that grow and evolve to meet the changing needs of both our clients and their audiences.
NBBJ acquired ESI Design in 2020. Today, NBBJ provides unified services - under the direction of licensed architects - that integrate architecture, interiors and experience design resulting in more impactful and streamlined designs.
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Experience Design
Concept
Content
Data Visualization
Media
Software
Exhibits
Games
Graphics
Interiors
Sound
Staff Training
Systems
Wayfinding
Activities
Identity
Production
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HOW WE WORK
OUR HISTORY
We have spent over forty years on the forefront of experience design and continues to blaze new paths forward.
We turned Brooklyn Children’s Museum into one of the country’s first interactive museums.
1977
At Macomber Farm, visitors explored from the animal’s point of view.
1981
Understanding the potential of innovation at the Henry Ford Museum Innovation Station.
1991
At Sony Plaza, we designed an early model for experiential retail.
1994
With 1,700-square-feet of motion-activated LED displays, ESI transformed Terrell Place into an ever-evolving artwork that reacts to the presence of people.
2016
At the Statue of Liberty Museum we used interactive and immersive media to tell the important cultural story of Liberty and bring the Statue’s history to life.
2019
ESI Design is part of NBBJ. We provide unified services that results in more impactful and streamlined designs.
2020
