Our whole studio is a prototyping lab. Being surrounded by the designs day after day inspires new ideas and encourages collaboration. This results in designs that are innovative and feasible.
Prototyping, scale mock-ups and technological trials allow us test the limits of our conceptual thinking and engage all stakeholders in a project’s vision. By collaborating in-house, on-site and off-site with iterative mock-ups, we create lasting value from our design process.
We believe good design should be intuitive, engaging and functional. The Lab process enables us to test our designs against those core values. We utilize the Lab to uncover answers and inform our design. In this way, we design with the audience, not merely for the audience.