People

Meet

Our Team

Meet our collaborative team of designers, strategists, storytellers, technologists, artists and problem solvers who are on the job from day one until it's done.

Disorganize

Edwin Schlossberg

President and Principal Designer

An internationally recognized pioneer in experience design and audience engagement, Ed Schlossberg launched his career in 1978 with the design of one of the world’s first interactive museums, The Brooklyn Children’s Museum. Since then, he has been at the forefront of design and technological innovation, creating imaginative and unparalleled public experiences that bring audiences together to explore, learn, communicate and collaborate.

Under Schlossberg’s leadership, ESI Design has created groundbreaking retail and corporate spaces, sales and innovation centers, museums, digital media installations and multi-player game environments for an array of corporations, brands and cultural institutions. Recent clients include Comcast, eBay, PNC, Reuters, Staples, Barclays, Beacon Capital, NASA, Ellis Island National Museum of Immigration and the Edward M. Kennedy Institute for the U.S. Senate.

Schlossberg has also developed innovative knowledge-sharing networks, communications platforms and gaming platforms. By integrating cutting-edge technology, digital media, and visual and physical design, Schlossberg and his multidisciplinary teams have designed immersive and interactive environments that help audiences and customers engage and collaborate in deeper, more meaningful ways.

Schlossberg holds a Ph.D. in Science and Literature from Columbia University. Singled out as “a leader in interactive design” by Wired magazine, he has authored 11 books, including Interactive Excellence: Defining and Developing New Standards for the Twenty-first Century, and numerous articles. His artwork has appeared in several solo and group exhibitions and can be found in numerous museums and private collections. Dr. Schlossberg serves on the Board of Directors for the John F. Kennedy Library Foundation and in 2011 was appointed by President Obama to serve a four-year term on the U.S. Commission of Fine Arts. In 2004 he won the National Arts Club Medal of Honor.

Follow

Susan Okon

CFO & COO

Susan brings 25-plus years of expertise to her role as ESI Design’s Chief Financial Officer and Chief Operating Officer. As head of the Executive Leadership Team, Susan is responsible for leading overarching business strategy and ensuring operational excellence. Under her stewardship, ESI Design has doubled in size.

Susan joined ESI Design in 2000 having held similar roles at two entrepreneurial ventures: Biscotti & Company, the multi-brand cookie company, and Tactics, Inc., a database marketing company.  In these roles, she was responsible for the overall management of the financial and business operations and evolved the companies from small entrepreneurial ventures to their successful acquisition.

Earlier in her career, Susan was Vice President and Director of Marketing Services at Shearson Smith Barney.  Susan is a CPA and began her career in public accounting and received an MBA from NYU Stern School of Business and a BS from Brooklyn College.

She enjoys many sports including golf and tennis and splits her time between NYC and Sag Harbor.

ALEXANDRA ALFARO

SVP, Design Management

As ESI’s SVP of Design Management, Alexandra Alfaro guides projects from concept to completion, ensuring that all design decisions meet client goals and aspirations, and that projects are delivered on time and on budget. Alex blends her art and design training, many years of non-profit experience, and more than 16 years of design experience at ESI to make great projects come to life.

Alex has played a key role in numerous high-profile projects at ESI, including Comcast Studio Xfinity, ESC Game Theater, Edward M. Kennedy Institute for the U.S. Senate, and the College Basketball Experience.

She earned a Professional Degree in Business Project Management from New York University and a B.F.A. from Rhode Island School of Design (RISD) and also completed RISD’s European Honors Program in Rome.

 

ANGELA GREENE

SVP, Creative

As an SVP, Creative at ESI Design, Angela Greene helps provide creative oversight on projects. She ensures projects are consistent in look and feel across all mediums, from interior design and signage to lighting and animation.

Angela has 35 years of experience creating animation, screen graphics and user interfaces across a variety of electronic media. In her 24 years at ESI Design, she has worked on numerous award-winning projects, including the Dream Cube: Shanghai Corporate Pavilion for the 2010 World Expo, The Beacon at the Tower at PNC Plaza, and Terrell Place in Washington, D.C.

She enjoys applying her love of vintage design, typography and fine art to historical renovation projects, such as 160 Federal Street in Boston and the Power + Light Building in Portland, Oregon. She is also a vintage design collector and dealer.

Prior to joining ESI, Angela created user interface tools and animation for a wide range organizations and clients including Apple’s Human Interface Group and Sesame Street Workshop.

Follow

CARA BUCKLEY

SVP, Media

As ESI Design’s SVP Media, Cara Buckley oversees the media production department. She works with the design team on projects from concept to completion and manages all budgeting, production planning and technical operations for the various types of media content that ESI’s projects include.

Cara graduated from the University of California, Santa Cruz, with a degree in Film Production and Digital Media. Prior to joining ESI Design, she was Executive Producer of the New York location of the worldwide visual effects company, Method Studios, where she oversaw film and commercial production. Additionally, Cara has worked for Click 3X, RhinoFX, and Spontaneous. Her wide range of experience encompasses all aspects of media production and client types. Film studios, television networks and advertising agencies have all benefited from her expertise.

Cara is a member of the Producers Guild of America and has contributed to several Visual Effects Society–nominated projects such as The Wolf of Wall Street film and General Electric commercials.  When she is not crafting or managing media, she spends her time lakeside in upstate New York.

Layne Braunstein

SVP, Creative

As an SVP, Creative, at ESI Design, Layne works with the studio’s other creative leaders to set the conceptual vision and tone of our projects. He helps guide our design teams in developing creative—from business development to strategy through production and beyond—to ensure our work is future-forward and culturally transformative.

Layne is a 7x Cannes Lions–winning & 2x Clio-winning creative, known for his focus on experiential design and immersive brand worlds. In his 25+ year career, he has led innovative experiential projects for clients including Google, Twitter, Microsoft, IBM, Samsung, Virgin, Lexus, BMW, Star Wars, Coke, Hermès, Marc Jacobs, Cartier, and Nike.

Prior to joining ESI, Layne was the Founder and CCO at Fake Love, the internationally award-winning experiential agency. After 6 years, he sold to The New York Times, partnering with a 165+ year-old company to re-imagine who they could be, from integrated experiential to acclaimed launches with NYTVR and NYTAR.

He has spoken about innovation design at places like the Cannes Lions International Festival of Creativity, TEDx, Adobe 99U, Future of Storytelling, Collision, Design Matters, M.I.T. and Columbia University. He has been featured in publications including Wired, The New York Times, The Wall Street Journal, Fast CompanyCommunication Arts, IdN and Adweek.

He is a fan of sci-fi/fantasy and will absorb anything in that genre. He is also into indie gaming, avant-garde art and theater, and a good brunch. He currently lives in Brooklyn, NY, with his wife, son and two dogs

Follow

Emily Webster

Head of Media Architecture

At the helm of ESI’s pioneering media architecture practice, Emily Webster leads and innovates how ESI integrates technology into architecture. Bringing a strategic approach to the creative implementation of interactive A/V technologies, she helps our clients create engaging, meaningful experiences that elevate their brand or property within the marketplace. She views buildings as platforms that can adapt over time as the needs of the space or the business change.

Emily is extremely hands-on. She explores applications for weaving technology into the built environment through experimentation in ESI’s lab-like setting but is equally as comfortable in strategy sessions as she is with commercial-grade hardware or with a table saw.

Emily’s notable projects at ESI include eBay Main Street, The Statue of Liberty Museum, and The Beacon at PNC Tower. A sought-after thought leader in her field, she has presented at such high-profile conferences as Digital Signage Expo and FastCo Innovation Festival.

Emily applies her formal education in architecture and training as a dancer to thinking about how people move through space. She earned a B.Arch. from the University of Colorado and a Master’s from NYU’s Interactive Telecommunications Program. Before joining ESI Design, she worked for WET Design, photographer David LaChapelle, the Independent Film Channel, and artist Jim Campbell.

Stefany Koslow

Director, Business Development

Stefany leads new business for ESI Design by identifying and connecting with people who have an appetite for innovation and an eye toward the future. After carefully considering the needs of each client, Stefany presents the most strategic and creative possibilities for their business’s evolving workplace.

Stefany brings more than 20 years of business development experience to ESI Design. Prior to joining our team, she was President & Chief Sales Officer of Dialing for Dollars. As a corporate matchmaker, she connected diverse companies with their ideal potential buyers.

Stefany originally planned to become a teacher, but as an undergraduate student at Rutgers University she worked on a fundraising campaign and was identified as the institution’s top student fundraiser.

Today, Stefany is always moving.  She tends to her chickens (4 laying hens), plays tennis, runs regularly, loves her book club, and is the mother of two teenagers – ‘nuf said.

Follow

YURI SUNAHARA

Director, Creative Technology

As Director of Creative Technology at ESI Design, Yuri Sunahara designs interactive experiences and technical strategies that enable, extend, and bring to life meaningful, accessible, and immersive experiences. She draws upon her 18 years of expertise in interaction design, interface development, media production, and technology implementation to achieve dynamic, engaging user experience. Yuri’s projects with ESI include the Edward M. Kennedy Institute for the U.S. Senate, The Ellis Island National Museum of Immigration, ImaginOn, Mercy Corps Action Center to End World Hunger, and the JFK Presidential Library & Museum.

Prior to joining ESI in 2000, Yuri spent several years as a CD-ROM and Web Developer for clients such as PBS and the Museum of Chinese in America (MOCA), which received various design awards. Yuri’s interactive installation work and numerous collaborative art pieces with photographer Nancy Davenport have been exhibited internationally. She has also given lectures at various institutions and universities in New York and Tokyo, both of which she calls home.

Yuri earned a BA in Environmental Information from Keio University and an MPS in Interactive Telecommunications from New York University.

Jessica Fiorini

Director, Content and Activity Design

Jessica oversees the discipline at ESI that articulates the vision for new projects and develops the content, educational and experiential goals, and scripting for all related exhibits, media, and interactives. She leads a solid team of Content Designers, all adept at deep-level research, crafting meaningful stories that appeal to diverse audiences, and developing communication strategies that bring the stories to life in fresh, highly engaging ways.

She has 10 years of experience creating multiplayer and individualized games and apps for a wide range of educational, corporate, and independent organizations, including LEGO, McGraw-Hill, Nickelodeon, Scholastic and SMASHWORX.

With a B.F.A. in Creative Writing from Roger Williams University and an M.F.A. in Theatre and Communication Arts from the University of New Orleans, Jessica is skilled at a variety of communication strategies. She ensures players are engaged with the content, as well as with each other. In short, Jessica brings the fun.

Tarley Jordan

Director, Marketing and Communications

As Director of Marketing and Communications at ESI Design, Tarley oversees the promotion of each project from concept design to launch, and beyond. Under her leadership, client projects have been featured in publications from Forbes and Fast Company to Rolling Stone and Buzzfeed, leading to increased traffic and sales for clients.

Tarley is an award-winning marketer with over a decade of international experience in both consumer and business-to-business brands. Throughout her career, she has created a broad portfolio of marketing, public relations and communications campaigns across retail, automotive, publishing/media, design, and technology industries. She has a passion for simplifying the marketing process with integrated programs that work, making her an invaluable asset to clients looking for results-driven and innovative solutions.

Tarley volunteers her time with The QueensWay and Australian Women in New York and is a graduate of the University of Technology, Sydney, with a degree in business.

Follow

Morgen FLEISIG

Director, Technology and Production

Morgen Fleisig brings more than two decades of experience in architecture, project management and production to his role at ESI Design. Working in tandem with designers and project managers from concept to realization, Morgen helps steer the projects to their final form, ensuring they are completed on budget and on time while remaining true to their design intent with an appropriate attention to detail and craftsmanship.

Morgen graduated with a B.A. in Architecture from Columbia College and received a Master of Architecture from the Harvard Graduate School of Design. He worked with Alex Krieger, now Principal at NBBJ Boston, on institutional projects in New England and Europe. Moving to New York, he joined Oliver Cope as a Senior Associate and Project Manager supervising design teams in the development of residential architecture.

Subsequently, he earned a Master of Professional Studies from NYU’s Interactive Telecommunications Program where he developed and built physical computing interfaces, large-scale visualizations, and experimental mobile apps. Before joining ESI, Morgen ran his own multidisciplinary firm doing work that spanned both physical and virtual environments, with the primary goal of integrating human-computer interfaces into architecture.

KRISTEN SVORKA

Team Lead/Senior Project Manager

Kristen directs projects from concept design through production, installation, and launch. She oversees and facilitates communication between internal, consultant, and client teams, and ensures that projects are delivered on time and on budget. Most recently, Kristen managed the software and media development for Terrell Place in downtown Washington, D.C., featuring 1,700 square feet of LED displays that react to the movements of passersby.

Prior to joining ESI, Kristen was a Senior Project Manager at another top experience design firm in New York City, where she directed projects for multiple high-profile clients including the Cooper Hewitt Smithsonian Design Museum, Robert Rauschenberg Foundation, Rockefeller Center Top of the Rock Observation Deck, Ken Burns, Sugar Hill Children’s Museum of Art and Storytelling, and SeaWorld San Diego.

Kristen has a background in Interior Architecture, and her personal work has been showcased at the International Contemporary Furniture Fair and the Museum of Art and Design in New York City. Kristen earned an MA in Interior Architecture from the Rhode Island School of Design.

 

Follow

Chris Niederer

Associate Director, Physical Design

Chris is a multidisciplinary designer, comfortable working in architecture, graphic design, industrial design, production management and fabrication. He easily transitions from architecture to experience design.

He employs this flexible and cross-disciplinary approach to his practice daily at ESI Design, where he works with writers, graphic designers, strategist and fellow physical designers. His current ESI projects are large-scale digital media projects for Beacon Capital Partners, where content design and physical design come together.

He began his architectural career in high-end residential design, then worked for Nine West and BCBG, among others, developing roll-out brand experiences, and also for the Newseum in Washington, D.C., designing large-scale exhibits.

Chris earned a Bachelor of Architecture from Pratt Institute in Brooklyn, New York. Outside of work he is an active creator, building custom furniture, housewares and outdoor installations.

 

Follow

Andrew Lazarow

Designer, A/V Technologist

Andrew Lazarow is an award-winning interactive designer. In his role as a Systems Designer at ESI Design, he develops the robust visual and audio systems that support the interactive experiences designed by the ESI team. Andrew has 11 years of interaction design experience, focusing on encouraging audiences to be more present and inspiring wonder. His areas of expertise include projection mapping, motion capture, video systems and interactive lighting control.

For the past five years, Andrew has been a Resident Researcher and Adjunct Professor at NYU’s Interactive Telecommunications Program. As a designer, he focuses on interactive video and projections designs for retail and public spaces as well as for theater, dance, and opera. Most recently he designed the new rock musical Head Over Heels, currently on Broadway, and the systems for Tiffany & Co.’s flagship store’s window displays. Other theatrical works include Terms of My Surrender with Michael Moore on Broadway and Privacy with Daniel Radcliffe at the Public Theater. Previous works range from arena events to boutique retailers and resorts.

Andrew graduated from Williams College with a B.A. in Performance Studies, going on to receive his Master’s in Interactive Telecommunications from NYU.

Lisa Barrette

Account Director

As an Account Director at ESI, Lisa is the liaison between ESI and our clients, ensuring that design decisions reach the client’s goals and expectations and that project milestones and dates are effectively communicated. Her primary role is directing ESI’s account with the Boston-based real estate investment firm Beacon Capital Partners, with whom we’ve completed dozens of successful building renovations.

Lisa came to ESI Design with extensive management experience of complex projects. She trained in the fast-paced, high-pressure environment of Sotheby’s auction house as an Exhibition Manager and Registrar, overseeing dozens of auctions every month with thousands of works of art.

Lisa’s academic background combines business and the arts. She earned a B.S. in Business, French and Art History and an M.A. in Art and Museum Studies, both from Georgetown University.

TING FENG

Designer, Creative Technology

Ting is an award-winning screenwriter whose films have been shown at numerous festivals around Asia. At ESI Design she applies her traditional filmmaking background and nontraditional storytelling techniques to produce digital media for physical spaces. She determines the sequencing and pacing of the media to tell the story and enhance the experience of the space.

Her projects at ESI Design including the award-winning Terrell Place in Washington, D.C., which has 1,700 square feet of digitally-rendered, motion-activated media. Her previous projects include the Vanke Pavilion at the 2015 World Expo in Milan, which featured aten-minute narrative that unfolded across 200 screens, called “rich, layered, and enthralling” by ArchDaily.com.

Outside of work Ting enjoys creating art installations that she says “evoke poetic moments in public spaces.” She has shown her work in Amsterdam at the Cinekid Festival and around New York city at the Dumbo Art Festival, MTA Arts for Transit Springfest, and the Long Island City Community Garden.

Ting’s academic background is in communications, technology and art. She earned a BA in Information Communication from Yuan-Ze University in Taiwan and an MPS from the Interactive Telecommunications Program at New York University.

Katie Barnard

Designer, Content and Activity Design

As a content designer, Katie approaches her role as both storyteller and story keeper. Working mostly with ESI’s corporate clients, Katie begins a project by digesting all the information she can about a client, then absorbs, synthesizes and interprets this information. As the project continues, she advocates for both story and experience, working with the client and ESI’s interdisciplinary design team to realize engaging, meaningful experiences.

Prior to joining ESI, Katie worked as a Content Strategist for another leading exhibit design rm in New York, where she developed content for lms, interactive experiences, and data visualizations for clients ranging from AT&T to the government of Kuwait. For AT&T, Katie worked closely with network and security specialists to conceive of and develop original media experiences for the new Executive Brie ng Center at the company’s headquarters in Dallas.

Katie began her career at the National September 11 Memorial and Museum and Lower East Side Tenement Museum, where she developed exhibits
and digital media. She earned her M.A. in Museum studies from New York University and graduated magna cum laude with a B.A. in History from Abilene Christian University. In her free time she enjoys traveling, reading exhibit catalogs, and playing video games with her godchildren.

Jillian Booty

Account Director

As an Account Director Jillian sees herself a trusted advocate for clients, ensuring they get the most out of their partnership with ESI Design, from concept to installation, and beyond. She aims to grow projects into lasting partnerships.

Jillian brings to ESI more than 12 years of experience managing client accounts at the advertising and branding agencies DDB and Red Peak, where she learned that the customer experience is at the heart of marketing and branding. She has worked across a range of industries, including technology, finance, insurance, consumer products, healthcare and real estate. For example, while at Red Peak she oversaw the brand development of TishmanSpeyer’s tenant concierge program, Zo, which offers work-life amenities in both the physical and digital realms.

Jillian earned her B.A. in Politics, Philosophy and Economics from Pomona College in Claremont, California. She looks forward to learning about your business challenges and opportunities, what you need to succeed, and how ESI can accomplish that for you.

Follow

Julie Brener Davich

Senior Manager, Business Development

As Senior Business Development Manager Julie drives new business by producing compelling proposals, letters, and presentations for prospective clients and innovating best new pitch practices. She has also served as ESI’s interim Marketing and Communications Director, increasing inbound leads by directing press campaigns and marketing initiatives across digital platforms. She oversaw the press and marketing launch of ESI’s media architecture project Terrell Place in Washington, D.C., called “your next Instagram destination” by Curbed magazine.

Previously Julie worked for over 7 years in business development at Christie’s auction house, where she helped secure $760 million in sale consignments. She also directed Christie’s Emerging Collectors initiative, overseeing strategy, promotion, strategic partnerships, and programming to attract, engage and educate new young clients.

Before joining Christie’s she was an editor at Art+Auction, ARTnews and Town & Country magazines. She holds a BA magna cum laude from Brown University in History and Art History and an MSt from the University of Oxford in Art History.

Follow

Jesse Ricke

Designer, A/V Technologist

Jesse is a media designer with vast experience creating interactive digital installations that are playful, expressive and adaptive, with particular expertise in performance technology. He has been a media technician, technical director and A/V producer for wide range of broadcast and stage productions and media showcases, specializing in HD video systems, performance documentation and live recording. As a jazz musician he likens A/V systems to musical instruments, with multiple components working together to create a seamless experience that can be adapted to suit the creative impulses of the user.

Prior to joining ESI Design, Jesse was a technical director for 6 years at CultureHub, a New York–based center for art and technology that connects communities around the world through live performances, exhibitions, web-based presentations, livestreams, and education programs.

Jesse earned an M.A. in Media Studies from New School University and a B.A. in Humanities from Florida State University. For six years he was an adjunct professor at New York City College of Technology, where he taught video studio production, post-production, interface design and Adobe Creative Suite.

LAURA GUNTHER

Associate Director, EGD

Laura has more than 20 years experience in exhibit and communications design. As a strong branding designer, she has a keen sense for developing visual vocabularies and enjoys organizing and visualizing information in a compelling way.

Laura is responsible for creating the look and feel for environments and print materials, consistent with client and project goals. She has collaborated closely with ESI team members to imagine and build holistic and engaging experiences for a variety of clients including The Statue of Liberty – Ellis Island Foundation, Edward M. Kennedy Institute for the Senate, Beacon Capital Partners, eBay, and PNC Bank.

Before joining ESI, Laura produced design work for a wide range of clients, from large corporations including J.P. Morgan Chase, Microsoft and Hilton Hotels, to non-profit and municipal organizations such as Kuwait University, Niagara Falls and the Bronx Zoo.

Prior to earning her MFA in Design from the School of Visual Arts, she worked as a communications designer in various design and advertising agencies in New York City and Germany. Laura is a member of the Society for Experiential Graphic Design (SEGD).

Robin Reid

Team Lead/Senior Project Manager

As a Senior Project Manager at ESI Design, Robin builds bridges between creative potential and realization. She is adept at maintaining balance between business and creative goals, and at leading a supportive creative process that results in the highest quality output.

Prior to joining ESI, Robin was a Senior Project Manager at another top experience design firm in New York City, where she managed the Legacy Museum in Montgomery, Alabama, and the new Harvard University Welcome Center. She draws upon years of experience as a producer and executive creative manager in independent film and at Viacom networks, where was responsible for stewarding creative teams and ideas from early concept through launch.

Robin earned her B.A. in Economics from Oberlin College and her Master of Professional Studies from NYU’s Interactive Telecommunications Program. She subsequently served on ITP’s adjunct faculty as a thesis advisor. Robin also completed the executive leadership program at University of California, Riverside – A. Gary Anderson Graduate School of Management.

In her free time Robin enjoys volunteering for Black Girls Code and as a soccer referee for the American Youth Soccer Organization.

ELINORE ALADJEM

Team Lead/Project Director

Elinore is an experienced architect and exhibit designer with a diverse and international background in architecture, interior design and graphic design. She has designed and managed projects in Israel, France and the U.S.

Her specialties include interactive exhibits, exhibit master planning and immersive environments for science centers, nature centers, outdoor playgrounds, and museums. She also has experience integrating hands-on mechanical interactives with current technology and multimedia elements.

Prior to joining ESI, Elinore spent 4 years as the lead designer for several exhibitions for the Liberty Science Center in New Jersey and its Experience Services department.

Elinore holds an MA in Exhibition Design from the Fashion Institute of Technology and a BA in Architecture & Urban Design from the Technion- Machon Technologi Le’ Israel. She will bring her excellent organizational and management skills and great passion for experiential design to your project.

Follow

SARAH FRANKEL

Senior Production Manager

As ESI Design’s Senior Production Manager, Sarah uses her creativity and ingenuity to turn our designs into reality. She works closely with the ESI team and the client team to ensure the design intent is upheld and that the project stays on schedule and on budget. She regularly visits project sites throughout the design and production phases to oversee and manage architectural coordination, systems integration, and the construction progress. Her specialty is seamlessly integrating lighting and digital installations into existing physical environments to create exciting immersive experiences.

 

Sarah recently completed the Statue of Liberty Museum, ensuring the exhibits could withstand millions of visitors per year, overseeing the government-regulated RFP process for vendors, and ensuring ADA compliance for physical and digital elements, among other responsibilities.

 

Prior to ESI, Sarah worked as a technical director and lighting designer for performance venues across the U.S., including the Park Avenue Armory and Metropolitan Museum of Art. She earned her B.F.A in Theater Design and Technology/Lighting Design from Purchase College, SUNY, and her M.A. in Exhibition Design from the Fashion Institute of Technology. She continues to create site-specific sculpture and lighting installations for public spaces and musicians, in the spirit of disrupting the status quo. 

Follow

Stuart Fox

Senior Designer, Content and Activity Design

When Stuart Fox works on an ESI project, he isn’t just a writer, he’s a story designer. As familiar with digital storytelling as he is with words, as comfortable directing live action video as he is developing physical interactives, Stuart leverages every tool from his interdiscplinary experience to craft engaging, educational, emotional narratives.

Prior to his work at ESI, Stuart worked as an exhibitions developer at Liberty Science Center and the American Museum of Natural History. Before that, he conducted research on the aerodynamics of pterosaur flight, appraised fossils for auction and organized the artifact collection at the Museum of Sex. As a journalist, he edited a science and technology newswire, wrote about the science and history of wine for Wine Spectator magazine, covered the New York City commercial real estate industry for Real Estate Weekly, and blogged for the American Institute of Physics.

Stuart earned his MA from the Journalism, Science, Health and Environmental Reporting Program at New York University and his BA in Biology from the University of Chicago.

Matt Weisgerber

Associate Director, Physical Design

Matt is responsible for space planning, architectural coordination, production observation and overall design direction for physical spaces. He provides concept diagrams, models 3D environments and renders spaces from both an experiential and pragmatic point of view.

Matt has played an essential role on a wide range of projects at ESI Design including the Statue of Liberty Museum, the Ellis Island National Museum of Immigration, and the North Carolina History Center, coordinating with multiple consultants during the course of the projects to maintain design intent.

Prior to joining ESI in 2007, Matt worked with architect Michael Graves’ office on various exhibit projects in Indianapolis and Washington, D.C., including the NCAA Hall of Fame and Washington National Monument. He holds a BS in Industrial Design from the University of Cincinnati.

CHARLES DELUGA

Designer, A/V Technologist

As an A/V Technologist at ESI Design, Charles determines the technology approach to best achieve our design goals on each project. He coordinates design and documentation of the A/V systems and facilitates cooperation between the A/V integrator, fabricator, and other partners.

Most recently he helped design the new Statue of Liberty Museum, ensuring the technology components in the exhibits could withstand millions of visitors per year. Other ESI projects he’s worked on include the 190-foot-long digital ceiling at 900 North Michigan Shops in Chicago and the interactive audiovisual instrument at 101 North Brand Boulevard in Glendale, CA.

Before joining ESI Design, Charles worked as a forensic audio consultant at Team Audio, a sound designer at Audiobrain, and an A/V Integrator at Technomedia Solutions, where his clients included NBC, Time Inc., and R/GA. He earned his B.A. in Economics and Psychology from the University of Virginia, and his Master of Music in Music Technology from NYU. Outside of work, he enjoys designing synthesizers and sonic landscapes.

Mary Franck

Senior Designer, Creative Technology

Mary Franck is an experiential designer and technologist focused on immersive media, real-time computer graphics, and creative technology. Her vast experience includes technical direction, creative coding and graphics programming for a wide range of immersive experiences, data visualizations, large-scale live visual systems, projection-mapping, and interactive installations. Her clients have included some of the world’s leading brands, including Coca-Cola, Google and Samsung.

Most recently she worked for the award-winning experiential agency Fake Love as a Lead Creative Technologist, ensuring projects’ technical success from concept to completion. Previously she worked at Obscura Digital, leading the development of interactive installations and large-scale media activations such as the Sheikh Zayed Grand Mosque Illumination.

Mary earned her B.A. in Fine and Studio Arts from San Francisco State University and her M.A. in Architectural Design Research from the Southern California Institute of Architecture. In addition to her work as a designer, Mary exhibits her art work internationally and has taught courses and workshops for Stanford University, Carnegie Mellon University, and Arizona State University.

Follow

Nick Hubbard

Senior Designer, Content and Activity Design

In his role at ESI Design, Nick provides the narrative and conceptual foundation that helps advance projects from client aspirations to concrete designs. He moves deftly between deep research and creative storytelling, from crafting effective, compelling copy to helping teams articulate a design vision with style, in a structure that achieves maximum impact.

Nick brings a comprehensive set of skills and experience to his work at ESI. Before he joined the studio, he developed exhibit content for the Senate Immersion Module (SIM) at the Edward M. Kennedy Institute for the U.S. Senate, designed interactive group games for immersive start-up Task Force Zero, and taught digital media as an adjunct professor at Fordham University, among many other endeavors.

Nick earned a Master’s degree from the Interactive Telecommunications Program (ITP) at New York University and a Bachelor’s degree in English from the University of California at Berkeley. He has been a featured speaker and presenter in the United States and abroad on the future of storytelling in interactive and virtual spaces.

Elizabeth Ward

Senior Designer, EGD

Elizabeth is a visual designer specializing in wayfinding and exhibit design, enhancing design teams through development and production of presentation and project graphics. She collaborates with cross-disciplinary teams to create environmental graphics, interactive media, strategic branding and identity design, as well as print and publication design.

Prior to ESI Design, Elizabeth worked as a freelance designer and design director. Her past clients include American Express, Google, South Street Seaport, Carnegie Hall and Dun & Bradstreet. She has appeared several times as a guest lecturer and design critic at the Fashion Institute of Technology and Pratt Institute, among others. Additionally, her work has been featured in Event Design Magazine and Wired Design.

Elizabeth earned a BFA in Photography from the Rhode Island School of Design and her MS in Communication Design from Pratt Institute.

Follow

Adam Carlucci

Software Technical Director

As the Technical Director of Software, Adam oversees development of the custom high performance software which drives the media-intensive experiences designed by the ESI team. He draws upon his 8 years of expertise in creative technology and software design to create robust frameworks for dynamic, engaging user experiences. He is fluent in C++, C, Swift, Objective-C and Python, specializing in computer vision and realtime interactive media.                     

Before joining ESI Design, Adam was a Lead Creative Technologist at Fake Love, an innovative experiential advertising agency that is part of The New York Times, working on campaigns for clients including IBM and Samsung.  He was also the Lead Engineer at Knit Health in San Francisco, working on computer vision algorithms for health monitoring and video streaming.

Adam earned a B.F.A. in New Media from Ryerson University in Toronto. In his spare time, he contributes to the open source community as a project maintainer for openFrameworks, an open source C++ toolkit for creative coding.   

AARON MACK

Media Operations Manager

As the Media Operations Manager at ESI Design, Aaron is responsible for the ongoing maintenance of completed projects, ensuring that all ESI-created experiences are running smoothly and that the client is getting the most out of their technology.

Aaron has been an A/V technology specialist for 10 years, with experience in a wide variety of settings from theatrical production, to in-gallery museum media, high-end home theater, and corporate events. Prior to joining ESI Design, Aaron was a theatrical sound designer and engineer, developing sound systems and effects to create engaging and immersive live experiences. He won two Elliot Norton Awards for his innovative designs for Boston-area theater productions.

Aaron earned a B.S. in Audio and Media Technologies from The New England Institute of Art in Boston, MA. Outside of work he enjoys 3D Printing, cooking, and enjoying all of the live theater NYC has to offer.

Follow

CAROLINE ROJEK

Senior Media Producer

As Senior Media Producer at ESI, Caroline guides media production on our projects from concept to completion. She oversees budgets and schedules and ensures a high level of integration between the media/software elements of a project and the technology/environment. She accomplishes this by communicating and coordinating closely with ESI’s partners and Production Managers throughout the design and installation process.

She previously worked as the Manager of School Programs at the 9/11 Tribute Center in New York and as a Collections Assistant at the Vietnam Veterans Memorial Collection in Washington, D.C. She joined ESI in 2013 as a Project Coordinator on the Beacon Capital Partners account, applying her collections management experience to executing complex media architecture projects. She has helped produce more than a dozen projects for Beacon Capital, as well as the Statue of Liberty Museum and the eBay headquarters in Silicon Valley.

She earned her B.A. in American Studies from The George Washington University and an M.A. in Museum Studies from New York University. Outside of work she enjoys crafting and baking, especially pies.

JONATHAN GRIMM

Senior Art Director

Since joining ESI Design in 2000, Jonathan has developed user interfaces, animations, and interactive communications tools for a wide range of ESI projects — from an iconic digital sign in the heart of Times Square to the Shanghai Corporate Pavilion at the 2010 World Expo.

Earning his MPS in Interactive Telecommunications from NYU enabled him to bring a deeper understanding of what makes a successful product to his visual design. Jonathan’s holistic approach to design ensures that he arrives at unique and considered visual design solutions which remove barriers between the user and the desired outcome.

Jonathan counts among his creative influences the art of Joan Miró, the illustrations of Hergé’s Tintin, Rene Magritte’s clever point of view, the simplicity of 1970s airline branding, and a childhood spent internalizing the broad strokes of the New Mexico landscape.

BALDUR HELGASON

Senior Art Director

Baldur has worked in the Visual Design department at ESI for over 5 years as a motion designer, graphic designer, illustrator and photographer. He creates new media for clients and explores the possibilities of motion graphics in new applications. His innovative work helps elevate ESI’s graphic capabilities.

Previously he worked at various advertising agencies and design studios, such as Ogilvy, Digitas, karlssonwilker, Ladies & Gentlemen and Vitra. His past clients included American Express, The New York Times, CNN, Comcast, Samsung, Pfizer and ESPN developing and designing online experiences and animations.

Outside of ESI he is the photographer and graphic designer for a small jewelry design company that his wife runs. When he is not behind the computer or camera, he is usually training for marathons.

 

Edwin Schlossberg

President and Principal Designer

An internationally recognized pioneer in experience design and audience engagement, Ed Schlossberg launched his career in 1978 with the design of one of the world’s first interactive museums, The Brooklyn Children’s Museum. Since then, he has been at the forefront of design and technological innovation, creating imaginative and unparalleled public experiences that bring audiences together to explore, learn, communicate and collaborate.

Under Schlossberg’s leadership, ESI Design has created groundbreaking retail and corporate spaces, sales and innovation centers, museums, digital media installations and multi-player game environments for an array of corporations, brands and cultural institutions. Recent clients include Comcast, eBay, PNC, Reuters, Staples, Barclays, Beacon Capital, NASA, Ellis Island National Museum of Immigration and the Edward M. Kennedy Institute for the U.S. Senate.

Schlossberg has also developed innovative knowledge-sharing networks, communications platforms and gaming platforms. By integrating cutting-edge technology, digital media, and visual and physical design, Schlossberg and his multidisciplinary teams have designed immersive and interactive environments that help audiences and customers engage and collaborate in deeper, more meaningful ways.

Schlossberg holds a Ph.D. in Science and Literature from Columbia University. Singled out as “a leader in interactive design” by Wired magazine, he has authored 11 books, including Interactive Excellence: Defining and Developing New Standards for the Twenty-first Century, and numerous articles. His artwork has appeared in several solo and group exhibitions and can be found in numerous museums and private collections. Dr. Schlossberg serves on the Board of Directors for the John F. Kennedy Library Foundation and in 2011 was appointed by President Obama to serve a four-year term on the U.S. Commission of Fine Arts. In 2004 he won the National Arts Club Medal of Honor.

Follow

Susan Okon

CFO & COO

Susan brings 25-plus years of expertise to her role as ESI Design’s Chief Financial Officer and Chief Operating Officer. As head of the Executive Leadership Team, Susan is responsible for leading overarching business strategy and ensuring operational excellence. Under her stewardship, ESI Design has doubled in size.

Susan joined ESI Design in 2000 having held similar roles at two entrepreneurial ventures: Biscotti & Company, the multi-brand cookie company, and Tactics, Inc., a database marketing company.  In these roles, she was responsible for the overall management of the financial and business operations and evolved the companies from small entrepreneurial ventures to their successful acquisition.

Earlier in her career, Susan was Vice President and Director of Marketing Services at Shearson Smith Barney.  Susan is a CPA and began her career in public accounting and received an MBA from NYU Stern School of Business and a BS from Brooklyn College.

She enjoys many sports including golf and tennis and splits her time between NYC and Sag Harbor.

ALEXANDRA ALFARO

SVP, Design Management

As ESI’s SVP of Design Management, Alexandra Alfaro guides projects from concept to completion, ensuring that all design decisions meet client goals and aspirations, and that projects are delivered on time and on budget. Alex blends her art and design training, many years of non-profit experience, and more than 16 years of design experience at ESI to make great projects come to life.

Alex has played a key role in numerous high-profile projects at ESI, including Comcast Studio Xfinity, ESC Game Theater, Edward M. Kennedy Institute for the U.S. Senate, and the College Basketball Experience.

She earned a Professional Degree in Business Project Management from New York University and a B.F.A. from Rhode Island School of Design (RISD) and also completed RISD’s European Honors Program in Rome.

 

ANGELA GREENE

SVP, Creative

As an SVP, Creative at ESI Design, Angela Greene helps provide creative oversight on projects. She ensures projects are consistent in look and feel across all mediums, from interior design and signage to lighting and animation.

Angela has 35 years of experience creating animation, screen graphics and user interfaces across a variety of electronic media. In her 24 years at ESI Design, she has worked on numerous award-winning projects, including the Dream Cube: Shanghai Corporate Pavilion for the 2010 World Expo, The Beacon at the Tower at PNC Plaza, and Terrell Place in Washington, D.C.

She enjoys applying her love of vintage design, typography and fine art to historical renovation projects, such as 160 Federal Street in Boston and the Power + Light Building in Portland, Oregon. She is also a vintage design collector and dealer.

Prior to joining ESI, Angela created user interface tools and animation for a wide range organizations and clients including Apple’s Human Interface Group and Sesame Street Workshop.

Follow

CARA BUCKLEY

SVP, Media

As ESI Design’s SVP Media, Cara Buckley oversees the media production department. She works with the design team on projects from concept to completion and manages all budgeting, production planning and technical operations for the various types of media content that ESI’s projects include.

Cara graduated from the University of California, Santa Cruz, with a degree in Film Production and Digital Media. Prior to joining ESI Design, she was Executive Producer of the New York location of the worldwide visual effects company, Method Studios, where she oversaw film and commercial production. Additionally, Cara has worked for Click 3X, RhinoFX, and Spontaneous. Her wide range of experience encompasses all aspects of media production and client types. Film studios, television networks and advertising agencies have all benefited from her expertise.

Cara is a member of the Producers Guild of America and has contributed to several Visual Effects Society–nominated projects such as The Wolf of Wall Street film and General Electric commercials.  When she is not crafting or managing media, she spends her time lakeside in upstate New York.

Layne Braunstein

SVP, Creative

As an SVP, Creative, at ESI Design, Layne works with the studio’s other creative leaders to set the conceptual vision and tone of our projects. He helps guide our design teams in developing creative—from business development to strategy through production and beyond—to ensure our work is future-forward and culturally transformative.

Layne is a 7x Cannes Lions–winning & 2x Clio-winning creative, known for his focus on experiential design and immersive brand worlds. In his 25+ year career, he has led innovative experiential projects for clients including Google, Twitter, Microsoft, IBM, Samsung, Virgin, Lexus, BMW, Star Wars, Coke, Hermès, Marc Jacobs, Cartier, and Nike.

Prior to joining ESI, Layne was the Founder and CCO at Fake Love, the internationally award-winning experiential agency. After 6 years, he sold to The New York Times, partnering with a 165+ year-old company to re-imagine who they could be, from integrated experiential to acclaimed launches with NYTVR and NYTAR.

He has spoken about innovation design at places like the Cannes Lions International Festival of Creativity, TEDx, Adobe 99U, Future of Storytelling, Collision, Design Matters, M.I.T. and Columbia University. He has been featured in publications including Wired, The New York Times, The Wall Street Journal, Fast CompanyCommunication Arts, IdN and Adweek.

He is a fan of sci-fi/fantasy and will absorb anything in that genre. He is also into indie gaming, avant-garde art and theater, and a good brunch. He currently lives in Brooklyn, NY, with his wife, son and two dogs

Follow

Emily Webster

Head of Media Architecture

At the helm of ESI’s pioneering media architecture practice, Emily Webster leads and innovates how ESI integrates technology into architecture. Bringing a strategic approach to the creative implementation of interactive A/V technologies, she helps our clients create engaging, meaningful experiences that elevate their brand or property within the marketplace. She views buildings as platforms that can adapt over time as the needs of the space or the business change.

Emily is extremely hands-on. She explores applications for weaving technology into the built environment through experimentation in ESI’s lab-like setting but is equally as comfortable in strategy sessions as she is with commercial-grade hardware or with a table saw.

Emily’s notable projects at ESI include eBay Main Street, The Statue of Liberty Museum, and The Beacon at PNC Tower. A sought-after thought leader in her field, she has presented at such high-profile conferences as Digital Signage Expo and FastCo Innovation Festival.

Emily applies her formal education in architecture and training as a dancer to thinking about how people move through space. She earned a B.Arch. from the University of Colorado and a Master’s from NYU’s Interactive Telecommunications Program. Before joining ESI Design, she worked for WET Design, photographer David LaChapelle, the Independent Film Channel, and artist Jim Campbell.

Stefany Koslow

Director, Business Development

Stefany leads new business for ESI Design by identifying and connecting with people who have an appetite for innovation and an eye toward the future. After carefully considering the needs of each client, Stefany presents the most strategic and creative possibilities for their business’s evolving workplace.

Stefany brings more than 20 years of business development experience to ESI Design. Prior to joining our team, she was President & Chief Sales Officer of Dialing for Dollars. As a corporate matchmaker, she connected diverse companies with their ideal potential buyers.

Stefany originally planned to become a teacher, but as an undergraduate student at Rutgers University she worked on a fundraising campaign and was identified as the institution’s top student fundraiser.

Today, Stefany is always moving.  She tends to her chickens (4 laying hens), plays tennis, runs regularly, loves her book club, and is the mother of two teenagers – ‘nuf said.

Follow

YURI SUNAHARA

Director, Creative Technology

As Director of Creative Technology at ESI Design, Yuri Sunahara designs interactive experiences and technical strategies that enable, extend, and bring to life meaningful, accessible, and immersive experiences. She draws upon her 18 years of expertise in interaction design, interface development, media production, and technology implementation to achieve dynamic, engaging user experience. Yuri’s projects with ESI include the Edward M. Kennedy Institute for the U.S. Senate, The Ellis Island National Museum of Immigration, ImaginOn, Mercy Corps Action Center to End World Hunger, and the JFK Presidential Library & Museum.

Prior to joining ESI in 2000, Yuri spent several years as a CD-ROM and Web Developer for clients such as PBS and the Museum of Chinese in America (MOCA), which received various design awards. Yuri’s interactive installation work and numerous collaborative art pieces with photographer Nancy Davenport have been exhibited internationally. She has also given lectures at various institutions and universities in New York and Tokyo, both of which she calls home.

Yuri earned a BA in Environmental Information from Keio University and an MPS in Interactive Telecommunications from New York University.

Jessica Fiorini

Director, Content and Activity Design

Jessica oversees the discipline at ESI that articulates the vision for new projects and develops the content, educational and experiential goals, and scripting for all related exhibits, media, and interactives. She leads a solid team of Content Designers, all adept at deep-level research, crafting meaningful stories that appeal to diverse audiences, and developing communication strategies that bring the stories to life in fresh, highly engaging ways.

She has 10 years of experience creating multiplayer and individualized games and apps for a wide range of educational, corporate, and independent organizations, including LEGO, McGraw-Hill, Nickelodeon, Scholastic and SMASHWORX.

With a B.F.A. in Creative Writing from Roger Williams University and an M.F.A. in Theatre and Communication Arts from the University of New Orleans, Jessica is skilled at a variety of communication strategies. She ensures players are engaged with the content, as well as with each other. In short, Jessica brings the fun.

Tarley Jordan

Director, Marketing and Communications

As Director of Marketing and Communications at ESI Design, Tarley oversees the promotion of each project from concept design to launch, and beyond. Under her leadership, client projects have been featured in publications from Forbes and Fast Company to Rolling Stone and Buzzfeed, leading to increased traffic and sales for clients.

Tarley is an award-winning marketer with over a decade of international experience in both consumer and business-to-business brands. Throughout her career, she has created a broad portfolio of marketing, public relations and communications campaigns across retail, automotive, publishing/media, design, and technology industries. She has a passion for simplifying the marketing process with integrated programs that work, making her an invaluable asset to clients looking for results-driven and innovative solutions.

Tarley volunteers her time with The QueensWay and Australian Women in New York and is a graduate of the University of Technology, Sydney, with a degree in business.

Follow

Morgen FLEISIG

Director, Technology and Production

Morgen Fleisig brings more than two decades of experience in architecture, project management and production to his role at ESI Design. Working in tandem with designers and project managers from concept to realization, Morgen helps steer the projects to their final form, ensuring they are completed on budget and on time while remaining true to their design intent with an appropriate attention to detail and craftsmanship.

Morgen graduated with a B.A. in Architecture from Columbia College and received a Master of Architecture from the Harvard Graduate School of Design. He worked with Alex Krieger, now Principal at NBBJ Boston, on institutional projects in New England and Europe. Moving to New York, he joined Oliver Cope as a Senior Associate and Project Manager supervising design teams in the development of residential architecture.

Subsequently, he earned a Master of Professional Studies from NYU’s Interactive Telecommunications Program where he developed and built physical computing interfaces, large-scale visualizations, and experimental mobile apps. Before joining ESI, Morgen ran his own multidisciplinary firm doing work that spanned both physical and virtual environments, with the primary goal of integrating human-computer interfaces into architecture.