People

Meet

Our Team

Meet our collaborative team of designers, strategists, storytellers, technologists, artists and problem solvers who are on the job from day one until it's done.

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Edwin Schlossberg

President and Principal Designer

An internationally recognized pioneer in experience design and audience engagement, Ed Schlossberg launched his career in 1978 with the design of one of the world’s first interactive museums, The Brooklyn Children’s Museum. Since then, he has been at the forefront of design and technological innovation, creating imaginative and unparalleled public experiences that bring audiences together to explore, learn, communicate and collaborate.

Under Schlossberg’s leadership, ESI Design has created groundbreaking retail and corporate spaces, sales and innovation centers, museums, digital media installations and multi-player game environments for an array of corporations, brands and cultural institutions. Recent clients include Comcast, eBay, PNC, Reuters, Staples, Barclays, Beacon Capital, NASA, Ellis Island National Museum of Immigration and the Edward M. Kennedy Institute for the U.S. Senate.

Schlossberg has also developed innovative knowledge-sharing networks, communications platforms and gaming platforms. By integrating cutting-edge technology, digital media, and visual and physical design, Schlossberg and his multidisciplinary teams have designed immersive and interactive environments that help audiences and customers engage and collaborate in deeper, more meaningful ways.

Schlossberg holds a Ph.D. in Science and Literature from Columbia University. Singled out as “a leader in interactive design” by Wired magazine, he has authored 11 books, including Interactive Excellence: Defining and Developing New Standards for the Twenty-first Century, and numerous articles. His artwork has appeared in several solo and group exhibitions and can be found in numerous museums and private collections. Dr. Schlossberg serves on the Board of Directors for the John F. Kennedy Library Foundation and in 2011 was appointed by President Obama to serve a four-year term on the U.S. Commission of Fine Arts. In 2004 he won the National Arts Club Medal of Honor.

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Susan Okon

CFO & COO

Susan Okon draws upon 20-plus years of experience to lead ESI Design as its Chief Financial Officer and Chief Operating Officer. She also has financial responsibility for two other ventures for Edwin Schlossberg: The Perfect Client, LLC and Schlossberg Flynn, LLC.

Susan is responsible for all financial affairs and operations of the companies as well as information technology, human resources and project management. Susan also heads the Leadership Team at ESI.

Susan joined ESI in 2000 from two successful entrepreneurial ventures: Biscotti & Company and Tactics, Inc., a database marketing company. In her roles, she was responsible for the overall management of the financial and business operations.

Earlier in her career, Susan was Director of Marketing Services at Shearson Lehman Brothers. She began her career in public accounting and is a CPA. Susan received her BA from Brooklyn College and her MBA from NYU.

GIDEON D'ARCANGELO

VP, Creative Strategy

Gideon D’Arcangelo oversees conceptual design and creative strategy for ESI Design. He is also an accomplished interactive designer and experienced project leader who guides strategy for several of ESI’s main design projects and clients.

His recent corporate, retail and cultural projects include the eBay Digital Showcase in San Jose, CA; ‘The Beacon,’ a data-and-light media installation in the PNC Tower, Pittsburgh, PA; and the Barclays Media Experience in New York.

Gideon is a frequent speaker and writer on design, recently speaking at PSFK’s Future of Retail summit. Prior to joining ESI 26 years ago, Gideon worked closely with musicologist Alan Lomax. He currently serves on the Board of Directors for Lomax’s Association for Cultural Equity.

He has also served on the faculty at New York University’s Interactive Telecommunications Program in the Tisch School of the Arts, where he developed curricula for graduate courses, such as “Interactive Design for Public Places” and “New Interfaces for Musical Expression.” Gideon received his B.A. from the University of Chicago.

ALEXANDRA ALFARO

VP, Design Management

As ESI’s VP of Design Management, Alexandra Alfaro guides projects from concept to completion, ensuring that all design decisions meet client goals and aspirations, and that projects are delivered on time and on budget. Alex blends her art and design training, many years of non-profit experience, and more than 16 years of design experience at ESI to make great projects come to life.

Alex has played a key role in numerous high-profile projects at ESI, including Comcast Studio Xfinity, ESC Game Theater, Edward M. Kennedy Institute for the U.S. Senate, and the College Basketball Experience.

She earned a Professional Degree in Business Project Management from New York University and a B.F.A. from Rhode Island School of Design (RISD) and also completed RISD’s European Honors Program in Rome.

ANGELA GREENE

Creative Director

As ESI Design’s Creative Director Angela Greene provides creative oversight on projects. She ensures projects are consistent in look and feel across all mediums, from interior design and signage to lighting and animation.

Angela has 35 years of experience creating animation, screen graphics and user interfaces across a variety of electronic media. In her 24 years at ESI Design, she has worked on numerous award-winning projects, including the Dream Cube: Shanghai Corporate Pavilion for the 2010 World Expo, The Beacon at the Tower at PNC Plaza, and Terrell Place in Washington, D.C.

She enjoys applying her love of vintage design, typography and fine art to historical renovation projects, such as 160 Federal Street in Boston and the Power + Light Building in Portland, Oregon. She is also a vintage design collector and dealer.

Prior to joining ESI, Angela created user interface tools and animation for a wide range organizations and clients including Apple’s Human Interface Group and Sesame Street Workshop.

YURI SUNAHARA

Director, Creative Technology

As Director of Creative Technology at ESI Design, Yuri Sunahara designs interactive experiences and technical strategies that enable, extend, and bring to life meaningful, accessible, and immersive experiences. She draws upon her 18 years of expertise in interaction design, interface development, media production, and technology implementation to achieve dynamic, engaging user experience. Yuri’s projects with ESI include the Edward M. Kennedy Institute for the U.S. Senate, The Ellis Island National Museum of Immigration, ImaginOn, Mercy Corps Action Center to End World Hunger, and the JFK Presidential Library & Museum.

Prior to joining ESI in 2000, Yuri spent several years as a CD-ROM and Web Developer for clients such as PBS and the Museum of Chinese in America (MOCA), which received various design awards. Yuri’s interactive installation work and numerous collaborative art pieces with photographer Nancy Davenport have been exhibited internationally. She has also given lectures at various institutions and universities in New York and Tokyo, both of which she calls home.

Yuri earned a BA in Environmental Information from Keio University and an MPS in Interactive Telecommunications from New York University.

Morgen FLEISIG

Director, Technology and Production

Morgen Fleisig brings more than two decades of experience in architecture, project management and production to his role at ESI Design. Working in tandem with designers and project managers from concept to realization, Morgen helps steer the projects to their final form, ensuring they are completed on budget and on time while remaining true to their design intent with an appropriate attention to detail and craftsmanship.

Morgen graduated with a B.A. in Architecture from Columbia College and received a Master of Architecture from the Harvard Graduate School of Design. He worked with Alex Krieger, now Principal at NBBJ Boston, on institutional projects in New England and Europe. Moving to New York, he joined Oliver Cope as a Senior Associate and Project Manager supervising design teams in the development of residential architecture.

Subsequently, he earned a Master of Professional Studies from NYU’s Interactive Telecommunications Program where he developed and built physical computing interfaces, large-scale visualizations, and experimental mobile apps. Before joining ESI, Morgen ran his own multidisciplinary firm doing work that spanned both physical and virtual environments, with the primary goal of integrating human-computer interfaces into architecture.

Jessica Fiorini

Director, Content and Activity Design

Jessica oversees the discipline at ESI that articulates the vision for new projects and develops the content, educational and experiential goals, and scripting for all related exhibits, media, and interactives. She leads a solid team of Content Designers, all adept at deep-level research, crafting meaningful stories that appeal to diverse audiences, and developing communication strategies that bring the stories to life in fresh, highly engaging ways.

She has 10 years of experience creating multiplayer and individualized games and apps for a wide range of educational, corporate, and independent organizations, including LEGO, McGraw-Hill, Nickelodeon, Scholastic and SMASHWORX.

With a B.F.A. in Creative Writing from Roger Williams University and an M.F.A. in Theatre and Communication Arts from the University of New Orleans, Jessica is skilled at a variety of communication strategies. She ensures players are engaged with the content, as well as with each other. In short, Jessica brings the fun.

CARA BUCKLEY

Executive Producer

As Executive Producer, Cara Buckley oversees the media production department. She works with the design team on projects from concept to completion and manages all budgeting, production planning and technical operations for the various types of media content that ESI’s projects include.

Cara graduated from the University of California, Santa Cruz, with a degree in Film Production and Digital Media. Prior to joining ESI Design, she was Executive Producer of the New York location of the worldwide visual effects company, Method Studios, where she oversaw film and commercial production. Additionally, Cara has worked for Click 3X, RhinoFX, and Spontaneous. Her wide range of experience encompasses all aspects of media production and client types. Film studios, television networks and advertising agencies have all benefited from her expertise.

Cara is a member of the Producers Guild of America and has contributed to several Visual Effects Society–nominated projects such as The Wolf of Wall Street film and General Electric commercials.  When she is not crafting or managing media, she spends her time lakeside in upstate New York.

Tarley Jordan

Director, Marketing and Communications

As Director of Marketing and Communications at ESI Design, Tarley oversees the promotion of each project from concept design to launch, and beyond. Under her leadership, client projects have been featured in publications from Forbes and Fast Company to Rolling Stone and Buzzfeed, leading to increased traffic and sales for clients.

Tarley is an award-winning marketer with over a decade of international experience in both consumer and business-to-business brands. Throughout her career, she has created a broad portfolio of marketing, public relations and communications campaigns across retail, automotive, publishing/media, design, and technology industries. She has a passion for simplifying the marketing process with integrated programs that work, making her an invaluable asset to clients looking for results-driven and innovative solutions.

Tarley volunteers her time with The QueensWay and Australian Women in New York and is a graduate of the University of Technology, Sydney, with a degree in business.

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Stefany Koslow

Director, Business Development

Stefany leads new business for ESI Design by identifying and connecting with people who have an appetite for innovation and an eye toward the future. After carefully considering the needs of each client, Stefany presents the most strategic and creative possibilities for their business’s evolving workplace.

Stefany brings more than 20 years of business development experience to ESI Design. Prior to joining our team, she was President & Chief Sales Officer of Dialing for Dollars. As a corporate matchmaker, she connected diverse companies with their ideal potential buyers.

Stefany originally planned to become a teacher, but as an undergraduate student at Rutgers University she worked on a fundraising campaign and was identified as the institution’s top student fundraiser.

Today, Stefany is always moving.  She tends to her chickens (4 laying hens), plays tennis, runs regularly, loves her book club, and is the mother of two teenagers – ‘nuf said.

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Emily Webster

Head of Media Architecture

Emily Webster is an award-winning Designer and Senior Audiovisual Technologist at ESI Design. In her role at ESI, she oversees large media architecture and institutional projects for single and multi-purpose spaces. On all projects, she specializes in integrating audio and video technologies seamlessly into architecture, always seeking to answer the question, “What is the best technology for the given experience?”

Emily is extremely hands-on. She explores applications for weaving technology into the built environment through experimentation in ESI’s lab-like setting but is equally as comfortable in strategy sessions as she is with commercial-grade hardware or with a table saw.

Her notable clients and projects at ESI include the Studio Xfinity experience store for Comcast, The PNC Beacon for PNC Bank, eBay Main Street, the Statue of Liberty Museum, and many properties for Beacon Capital Partners.

Outside of ESI, as a Technologist, Producer and Artist, Emily creates immersive, media-rich environments for theater, film, dance and permanent installations, focusing on the artistic use of technology at an architectural scale. She holds a degree in Architecture from the University of Colorado and a Masters from NYU’s Interactive Telecommunications Program. Before coming to ESI, she worked for WET Design, David LaChapelle, the Independent Film Channel, and artist Jim Campbell.

Nick Hubbard

Designer, Content and Activity Design

In his role at ESI Design, Nick provides the narrative and conceptual foundation that helps advance projects from client aspirations to concrete designs. He moves deftly between deep research and creative storytelling, from crafting effective, compelling copy to helping teams articulate a design vision with style, in a structure that achieves maximum impact.

Nick brings a comprehensive set of skills and experience to his work at ESI. Before he joined the studio, he developed exhibit content for the Senate Immersion Module (SIM) at the Edward M. Kennedy Institute for the U.S. Senate, designed interactive group games for immersive start-up Task Force Zero, and taught digital media as an adjunct professor at Fordham University, among many other endeavors.

Nick earned a Master’s degree from the Interactive Telecommunications Program (ITP) at New York University and a Bachelor’s degree in English from the University of California at Berkeley. He has been a featured speaker and presenter in the United States and abroad on the future of storytelling in interactive and virtual spaces.

Katie Barnard

Designer, Content and Activity Design

As a content designer, Katie approaches her role as both storyteller and story keeper. Working mostly with ESI’s corporate clients, Katie begins a project by digesting all the information she can about a client, then absorbs, synthesizes and interprets this information. As the project continues, she advocates for both story and experience, working with the client and ESI’s interdisciplinary design team to realize engaging, meaningful experiences.

Prior to joining ESI, Katie worked as a Content Strategist for another leading exhibit design rm in New York, where she developed content for lms, interactive experiences, and data visualizations for clients ranging from AT&T to the government of Kuwait. For AT&T, Katie worked closely with network and security specialists to conceive of and develop original media experiences for the new Executive Brie ng Center at the company’s headquarters in Dallas.

Katie began her career at the National September 11 Memorial and Museum and Lower East Side Tenement Museum, where she developed exhibits
and digital media. She earned her M.A. in Museum studies from New York University and graduated magna cum laude with a B.A. in History from Abilene Christian University. In her free time she enjoys traveling, reading exhibit catalogs, and playing video games with her godchildren.

LAURA GUNTHER

Senior Designer, EGD

Laura has more than 20 years experience in exhibit and communications design. As a strong branding designer, she has a keen sense for developing visual vocabularies and enjoys organizing and visualizing information in a compelling way.

Laura is responsible for creating the look and feel for environments and print materials, consistent with client and project goals. She has collaborated closely with ESI team members to imagine and build holistic and engaging experiences for a variety of clients including The Statue of Liberty – Ellis Island Foundation, Edward M. Kennedy Institute for the Senate, Beacon Capital Partners, eBay, and PNC Bank.

Before joining ESI, Laura produced design work for a wide range of clients, from large corporations including J.P. Morgan Chase, Microsoft and Hilton Hotels, to non-profit and municipal organizations such as Kuwait University, Niagara Falls and the Bronx Zoo.

Prior to earning her MFA in Design from the School of Visual Arts, she worked as a communications designer in various design and advertising agencies in New York City and Germany. Laura is a member of the Society for Experiential Graphic Design (SEGD).

BALDUR HELGASON

Senior Art Director

Baldur has worked in the Visual Design department at ESI for over 5 years as a motion designer, graphic designer, illustrator and photographer. He creates new media for clients and explores the possibilities of motion graphics in new applications. His innovative work helps elevate ESI’s graphic capabilities.

Previously he worked at various advertising agencies and design studios, such as Ogilvy, Digitas, karlssonwilker, Ladies & Gentlemen and Vitra. His past clients included American Express, The New York Times, CNN, Comcast, Samsung, Pfizer and ESPN developing and designing online experiences and animations.

Outside of ESI he is the photographer and graphic designer for a small jewelry design company that his wife runs. When he is not behind the computer or camera, he is usually training for marathons.

 

SARAH FRANKEL

Production Manager

As the Production Manager at ESI Design, Sarah uses her creativity and ingenuity to turn our designs into reality, working closely with clients to ensure expectations are met and that the project stays on schedule and on budget. She helps select and oversees fabricators, systems integrators, and the general contractor, regularly visiting project sites from the start of production through close-out.

Sarah has spent her whole career producing designs. She came to ESI Design with extensive experience as a technical director and lighting designer for performance venues across the U.S., including the Park Avenue Armory and Metropolitan Museum of Art.

Sarah earned her B.F.A in Theater Design and Technology/Lighting Design from Purchase College, SUNY and her M.A. in Exhibition Design from the Fashion Institute of Technology. Outside of work she enjoys creating sculptural and lighting installations for concerts and site-specific performances.

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Kris Haberman

Senior Account Director

As Account Director, Kris Haberman is the primary liaison between ESI and our clients, ensuring that design decisions reach the client’s goals and expectations and that project milestones and dates are effectively communicated. Kris’s experience on ESI projects includes the development of master planning, visitor programming, interactive exhibit design and media architecture.

Previously, Kris was creative designer and owner of Stonecott Designs, a landscape design firm based in Manhattan that has brought life to private gardens throughout New York and New Jersey. Kris additionally has worked with the Madoo Conservancy conducting horticultural and historical research under the tutelage of Robert Dash and as a teaching and research assistant in the Sociology/Anthropology Department at Denison University. Kris is also a licensed beekeeper with the state of New York.

AARON MACK

Media Operations Manager

As the Media Operations Manager at ESI Design, Aaron is responsible for the ongoing maintenance of completed projects, ensuring that all ESI-created experiences are running smoothly and that the client is getting the most out of their technology.

Aaron has been an A/V technology specialist for 10 years, with experience in a wide variety of settings from theatrical production, to in-gallery museum media, high-end home theater, and corporate events. Prior to joining ESI Design, Aaron was a theatrical sound designer and engineer, developing sound systems and effects to create engaging and immersive live experiences. He won two Elliot Norton Awards for his innovative designs for Boston-area theater productions.

Aaron earned a B.S. in Audio and Media Technologies from The New England Institute of Art in Boston, MA. Outside of work he enjoys 3D Printing, cooking, and enjoying all of the live theater NYC has to offer.

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TING FENG

Designer, Creative Technology

Ting is an award-winning screenwriter whose films have been shown at numerous festivals around Asia. At ESI Design she applies her traditional filmmaking background and nontraditional storytelling techniques to produce digital media for physical spaces. She determines the sequencing and pacing of the media to tell the story and enhance the experience of the space.

Her projects at ESI Design including the award-winning Terrell Place in Washington, D.C., which has 1,700 square feet of digitally-rendered, motion-activated media. Her previous projects include the Vanke Pavilion at the 2015 World Expo in Milan, which featured aten-minute narrative that unfolded across 200 screens, called “rich, layered, and enthralling” by ArchDaily.com.

Outside of work Ting enjoys creating art installations that she says “evoke poetic moments in public spaces.” She has shown her work in Amsterdam at the Cinekid Festival and around New York city at the Dumbo Art Festival, MTA Arts for Transit Springfest, and the Long Island City Community Garden.

Ting’s academic background is in communications, technology and art. She earned a BA in Information Communication from Yuan-Ze University in Taiwan and an MPS from the Interactive Telecommunications Program at New York University.

Robin Reid

Senior Project Manager

As a Senior Project Manager at ESI Design, Robin builds bridges between creative potential and realization. She is adept at maintaining balance between business and creative goals, and at leading a supportive creative process that results in the highest quality output.

Prior to joining ESI, Robin was a Senior Project Manager at another top experience design firm in New York City, where she managed the Legacy Museum in Montgomery, Alabama, and the new Harvard University Welcome Center. She draws upon years of experience as a producer and executive creative manager in independent film and at Viacom networks, where was responsible for stewarding creative teams and ideas from early concept through launch.

Robin earned her B.A. in Economics from Oberlin College and her Master of Professional Studies from NYU’s Interactive Telecommunications Program. She subsequently served on ITP’s adjunct faculty as a thesis advisor. Robin also completed the executive leadership program at University of California, Riverside – A. Gary Anderson Graduate School of Management.

In her free time Robin enjoys volunteering for Black Girls Code and as a soccer referee for the American Youth Soccer Organization.

ELINORE ALADJEM

Senior Project Manager

Elinore is an experienced architect and exhibit designer with a diverse and international background in architecture, interior design and graphic design. She has designed and managed projects in Israel, France and the U.S.

Her specialties include interactive exhibits, exhibit master planning and immersive environments for science centers, nature centers, outdoor playgrounds, and museums. She also has experience integrating hands-on mechanical interactives with current technology and multimedia elements.

Prior to joining ESI, Elinore spent 4 years as the lead designer for several exhibitions for the Liberty Science Center in New Jersey and its Experience Services department.

Elinore holds an MA in Exhibition Design from the Fashion Institute of Technology and a BA in Architecture & Urban Design from the Technion- Machon Technologi Le’ Israel. She will bring her excellent organizational and management skills and great passion for experiential design to your project.

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Jillian Booty

Account Director

As an Account Director Jillian sees herself a trusted advocate for clients, ensuring they get the most out of their partnership with ESI Design, from concept to installation, and beyond. She aims to grow projects into lasting partnerships.

Jillian brings to ESI more than 12 years of experience managing client accounts at the advertising and branding agencies DDB and Red Peak, where she learned that the customer experience is at the heart of marketing and branding. She has worked across a range of industries, including technology, finance, insurance, consumer products, healthcare and real estate. For example, while at Red Peak she oversaw the brand development of TishmanSpeyer’s tenant concierge program, Zo, which offers work-life amenities in both the physical and digital realms.

Jillian earned her B.A. in Politics, Philosophy and Economics from Pomona College in Claremont, California. She looks forward to learning about your business challenges and opportunities, what you need to succeed, and how ESI can accomplish that for you.

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KRISTEN SVORKA

Senior Project Manager

Kristen directs projects from concept design through production, installation, and launch. She oversees and facilitates communication between internal, consultant, and client teams, and ensures that projects are delivered on time and on budget. Most recently, Kristen managed the software and media development for Terrell Place in downtown Washington, D.C., featuring 1,700 square feet of LED displays that react to the movements of passersby.

Prior to joining ESI, Kristen was a Senior Project Manager at another top experience design firm in New York City, where she directed projects for multiple high-profile clients including the Cooper Hewitt Smithsonian Design Museum, Robert Rauschenberg Foundation, Rockefeller Center Top of the Rock Observation Deck, Ken Burns, Sugar Hill Children’s Museum of Art and Storytelling, and SeaWorld San Diego.

Kristen has a background in Interior Architecture, and her personal work has been showcased at the International Contemporary Furniture Fair and the Museum of Art and Design in New York City. Kristen earned an MA in Interior Architecture from the Rhode Island School of Design.

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Chris Niederer

Senior Designer, Physical Design

Chris is a multidisciplinary designer, comfortable working in architecture, graphic design, industrial design, production management and fabrication. He easily transitions from architecture to experience design.

He employs this flexible and cross-disciplinary approach to his practice daily at ESI Design, where he works with writers, graphic designers, strategist and fellow physical designers. His current ESI projects are large-scale digital media projects for Beacon Capital Partners, where content design and physical design come together.

He began his architectural career in high-end residential design, then worked for Nine West and BCBG, among others, developing roll-out brand experiences, and also for the Newseum in Washington, D.C., designing large-scale exhibits.

Chris earned a Bachelor of Architecture from Pratt Institute in Brooklyn, New York. Outside of work he is an active creator, building custom furniture, housewares and outdoor installations.

 

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Stuart Fox

Senior Designer, Content and Activity Design

When Stuart Fox works on an ESI project, he isn’t just a writer, he’s a story designer. As familiar with digital storytelling as he is with words, as comfortable directing live action video as he is developing physical interactives, Stuart leverages every tool from his interdiscplinary experience to craft engaging, educational, emotional narratives.

Prior to his work at ESI, Stuart worked as an exhibitions developer at Liberty Science Center and the American Museum of Natural History. Before that, he conducted research on the aerodynamics of pterosaur flight, appraised fossils for auction and organized the artifact collection at the Museum of Sex. As a journalist, he edited a science and technology newswire, wrote about the science and history of wine for Wine Spectator magazine, covered the New York City commercial real estate industry for Real Estate Weekly, and blogged for the American Institute of Physics.

Stuart earned his MA from the Journalism, Science, Health and Environmental Reporting Program at New York University and his BA in Biology from the University of Chicago.

Matt McLaughlin

Senior Account Director

Matt serves as the primary liaison between ESI Design and our clients. He plays the role of a client advocate to the internal design team, ensuring that all design decisions are always driven towards meeting the client’s overall project goals and that there is regular and clear communication between the design and client teams.

Matt has extensive experience working with organizations to engage their audiences in new and innovative ways, with particular expertise in integrating the user experience across the physical and digital realms. Matt will bring to your project a unique ability to understand your objectives, your audience’s needs, and how to bridge the two.

Prior to ESI, he worked with companies such as R/GA, McGarryBowen, Six Flags, and Ogilvy & Mather, where he supported multiple projects that involved high-quality content production at a fast pace and large scale. For example, he worked with the Central Park Conservancy to develop a mobile visitor guide for New York’s Central Park, including an interactive map and audio guide, that also served as an educational and fundraising tool for the organization.

Matt earned a B.A. in Communication, with a Concentration in Visual Media Production, from Framingham State College. Outside of work he enjoys exploring New York City’s museums, shows and restaurants.

Mary Franck

Senior Designer, Creative Technology

Mary Franck is an experiential designer and technologist focused on immersive media, real-time computer graphics, and creative technology. Her vast experience includes technical direction, creative coding and graphics programming for a wide range of immersive experiences, data visualizations, large-scale live visual systems, projection-mapping, and interactive installations. Her clients have included some of the world’s leading brands, including Coca-Cola, Google and Samsung.

Most recently she worked for the award-winning experiential agency Fake Love as a Lead Creative Technologist, ensuring projects’ technical success from concept to completion. Previously she worked at Obscura Digital, leading the development of interactive installations and large-scale media activations such as the Sheikh Zayed Grand Mosque Illumination.

Mary earned her B.A. in Fine and Studio Arts from San Francisco State University and her M.A. in Architectural Design Research from the Southern California Institute of Architecture. In addition to her work as a designer, Mary exhibits her art work internationally and has taught courses and workshops for Stanford University, Carnegie Mellon University, and Arizona State University.

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PRESSTON BROWN

Project Manager

With more than 10 years of experience in every area of exhibition conception, construction, design and management, Presston ensures that ESI’s projects come in on time and on budget. He oversees internal project teams, helps manage consultant teams, faciliates communication between the two, and also keeps the client apprised of matters related to schedule and budget.

As the project manager for the new Statue of Liberty Museum, Presston oversees architectural coordination and also works very closely with the Statue of Liberty-Ellis Island Foundation. He faciliated ESI’s involvement in fundraising and the donor recognition area in the museum, including producing materials to be used in board meetings and presenting the design to members of the Board and potential donors, such as corporate sponsors.

Presston’s most recent position before joining ESI Design was Senior Manager of Traveling Exhibitions at the American Museum of Natural History in Manhattan for five years. Under Presston’s leadership, flagship exhibitions opened in alternate venues around the world on shortened time frames and reduced budgets.

Presston will apply his significant expertise in project management to the successful execution of your project.

Jesse Ricke

Designer, A/V Technologist

Jesse is a media designer with vast experience creating interactive digital installations that are playful, expressive and adaptive, with particular expertise in performance technology. He has been a media technician, technical director and A/V producer for wide range of broadcast and stage productions and media showcases, specializing in HD video systems, performance documentation and live recording. As a jazz musician he likens A/V systems to musical instruments, with multiple components working together to create a seamless experience that can be adapted to suit the creative impulses of the user.

Prior to joining ESI Design, Jesse was a technical director for 6 years at CultureHub, a New York–based center for art and technology that connects communities around the world through live performances, exhibitions, web-based presentations, livestreams, and education programs.

Jesse earned an M.A. in Media Studies from New School University and a B.A. in Humanities from Florida State University. For six years he was an adjunct professor at New York City College of Technology, where he taught video studio production, post-production, interface design and Adobe Creative Suite.

LAUREN GIBBONS

Senior Designer, Creative Technology

Lauren Gibbons is a Senior Interaction Designer in ESI’s Creative Technology Department. She specializes in all aspects of user interface design from concept to production, with experience building creative solutions for projects such as The Beacon at PNC Tower and eBay Main Street. With an extensive background in data visualization, Lauren has worked with clients to develop custom data feeds to drive digestible narratives on both interactive and media experiences.

As the lead web developer on multiple websites for non-profits and corporate clients, she has programmed both front-end applications and back-end content management systems. Also an advanced Javascript programmer, she has experience developing animated and video-rich websites, as well as web-based mobile applications for iPhone and Android.

Lauren holds a Master of Fine Arts in Design & Technology from Parsons The New School for Design, where she also worked as a Design Researcher on a project that created interactive data visualizations of stem cell biology.

Lauren is enthusiastic about human-focused interactive design. She became interested in the subject of humanitarian design while working at START, an international environmental NGO, which builds capacity for scientific research in Africa and Asia. This is a skill and focus that she applies to her work with ESI Design.

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Elizabeth Ward

Senior Designer, EGD

Elizabeth is a visual designer specializing in wayfinding and exhibit design, enhancing design teams through development and production of presentation and project graphics. She collaborates with cross-disciplinary teams to create environmental graphics, interactive media, strategic branding and identity design, as well as print and publication design.

Prior to ESI Design, Elizabeth worked as a freelance designer and design director. Her past clients include American Express, Google, South Street Seaport, Carnegie Hall and Dun & Bradstreet. She has appeared several times as a guest lecturer and design critic at the Fashion Institute of Technology and Pratt Institute, among others. Additionally, her work has been featured in Event Design Magazine and Wired Design.

Elizabeth earned a BFA in Photography from the Rhode Island School of Design and her MS in Communication Design from Pratt Institute.

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JONATHAN GRIMM

Senior Art Director

Since joining ESI Design in 2000, Jonathan has developed user interfaces, animations, and interactive communications tools for a wide range of ESI projects — from an iconic digital sign in the heart of Times Square to the Shanghai Corporate Pavilion at the 2010 World Expo.

Earning his MPS in Interactive Telecommunications from NYU enabled him to bring a deeper understanding of what makes a successful product to his visual design. Jonathan’s holistic approach to design ensures that he arrives at unique and considered visual design solutions which remove barriers between the user and the desired outcome.

Jonathan counts among his creative influences the art of Joan Miró, the illustrations of Hergé’s Tintin, Rene Magritte’s clever point of view, the simplicity of 1970s airline branding, and a childhood spent internalizing the broad strokes of the New Mexico landscape.

Adam Carlucci

Software Technical Director

As the Technical Director of Software, Adam oversees development of the custom high performance software which drives the media-intensive experiences designed by the ESI team. He draws upon his 8 years of expertise in creative technology and software design to create robust frameworks for dynamic, engaging user experiences. He is fluent in C++, C, Swift, Objective-C and Python, specializing in computer vision and realtime interactive media.                     

Before joining ESI Design, Adam was a Lead Creative Technologist at Fake Love, an innovative experiential advertising agency that is part of The New York Times, working on campaigns for clients including IBM and Samsung.  He was also the Lead Engineer at Knit Health in San Francisco, working on computer vision algorithms for health monitoring and video streaming.

Adam earned a B.F.A. in New Media from Ryerson University in Toronto. In his spare time, he contributes to the open source community as a project maintainer for openFrameworks, an open source C++ toolkit for creative coding.   

Julie Brener Davich

Business Development Manager

As Business Development Manager Julie drives new business by producing compelling proposals, letters, and presentations for prospective clients and innovating best new pitch practices. She has also served as ESI’s interim Marketing and Communications Director, increasing inbound leads by directing press campaigns and marketing initiatives across digital platforms. She oversaw the press and marketing launch of ESI’s media architecture project Terrell Place in Washington, D.C., called “your next Instagram destination” by Curbed magazine.

Previously Julie worked for over 7 years in business development at Christie’s auction house, where she helped secure $760 million in sale consignments. She also directed Christie’s Emerging Collectors initiative, overseeing strategy, promotion, strategic partnerships, and programming to attract, engage and educate new young clients.

Before joining Christie’s she was an editor at Art+Auction, ARTnews and Town & Country magazines. She holds a BA magna cum laude from Brown University in History and Art History and an MSt from the University of Oxford in Art History.

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GREG SMITH

Designer, Physical Design

Greg develops multidisciplinary solutions for complex design problems through client collaboration. As a Physical Designer at ESI, he is responsible for the plan, program, look and texture of physical spaces and objects, and has worked on a number of corporate and commercial real estate projects, including numerous projects for Beacon Capital Partners.

Before joining ESI, Greg worked as an architect on retail environments, commercial interiors and high-end residences. He earned his B.A. in Visual Arts/Architecture from Fordham University. He also studied journalism, and has experience with interactive web design and motion graphics. This foundation in compelling narrative and excellent user journeys continues to inform his approach to experience design today.

Additionally, Greg’s experience in fabrication and construction management helps him transition concepts to reality with attention to budget and timeline.

Andrew Lazarow

Designer, A/V Technologist

Andrew Lazarow is an award-winning interactive designer. In his role as a Systems Designer at ESI Design, he develops the robust visual and audio systems that support the interactive experiences designed by the ESI team. Andrew has 11 years of interaction design experience, focusing on encouraging audiences to be more present and inspiring wonder. His areas of expertise include projection mapping, motion capture, video systems and interactive lighting control.

For the past five years, Andrew has been a Resident Researcher and Adjunct Professor at NYU’s Interactive Telecommunications Program. As a designer, he focuses on interactive video and projections designs for retail and public spaces as well as for theater, dance, and opera. Most recently he designed the new rock musical Head Over Heels, currently on Broadway, and the systems for Tiffany & Co.’s flagship store’s window displays. Other theatrical works include Terms of My Surrender with Michael Moore on Broadway and Privacy with Daniel Radcliffe at the Public Theater. Previous works range from arena events to boutique retailers and resorts.

Andrew graduated from Williams College with a B.A. in Performance Studies, going on to receive his Master’s in Interactive Telecommunications from NYU.

Lisa Barrette

Project Manager

Lisa is responsible for overseeing the internal ESI work process and schedule to execute a great design on time and on budget that fulfills the clients goals. She came to ESI Design with extensive management experience of complex projects, having trained in the fast-paced, high-pressure environment of Sotheby’s auction house. As an Exhibition Manager and Registrar there, she oversaw dozens of auctions every month with thousands of works of art.

Lisa’s academic background combines business and the arts. She earned a BS in Business, French and History and an MA in Art and Museum Studies, both from Georgetown University.

Matt Weisgerber

Senior Designer, Physical Design

Matt is responsible for space planning, architectural coordination, production observation and overall design direction for physical spaces. He provides concept diagrams, models 3D environments and renders spaces from both an experiential and pragmatic point of view.

Matt has played an essential role on a wide range of projects at ESI Design including the Statue of Liberty Museum, the Ellis Island National Museum of Immigration, and the North Carolina History Center, coordinating with multiple consultants during the course of the projects to maintain design intent.

Prior to joining ESI in 2007, Matt worked with architect Michael Graves’ office on various exhibit projects in Indianapolis and Washington, D.C., including the NCAA Hall of Fame and Washington National Monument. He holds a BS in Industrial Design from the University of Cincinnati.

Edwin Schlossberg

President and Principal Designer

An internationally recognized pioneer in experience design and audience engagement, Ed Schlossberg launched his career in 1978 with the design of one of the world’s first interactive museums, The Brooklyn Children’s Museum. Since then, he has been at the forefront of design and technological innovation, creating imaginative and unparalleled public experiences that bring audiences together to explore, learn, communicate and collaborate.

Under Schlossberg’s leadership, ESI Design has created groundbreaking retail and corporate spaces, sales and innovation centers, museums, digital media installations and multi-player game environments for an array of corporations, brands and cultural institutions. Recent clients include Comcast, eBay, PNC, Reuters, Staples, Barclays, Beacon Capital, NASA, Ellis Island National Museum of Immigration and the Edward M. Kennedy Institute for the U.S. Senate.

Schlossberg has also developed innovative knowledge-sharing networks, communications platforms and gaming platforms. By integrating cutting-edge technology, digital media, and visual and physical design, Schlossberg and his multidisciplinary teams have designed immersive and interactive environments that help audiences and customers engage and collaborate in deeper, more meaningful ways.

Schlossberg holds a Ph.D. in Science and Literature from Columbia University. Singled out as “a leader in interactive design” by Wired magazine, he has authored 11 books, including Interactive Excellence: Defining and Developing New Standards for the Twenty-first Century, and numerous articles. His artwork has appeared in several solo and group exhibitions and can be found in numerous museums and private collections. Dr. Schlossberg serves on the Board of Directors for the John F. Kennedy Library Foundation and in 2011 was appointed by President Obama to serve a four-year term on the U.S. Commission of Fine Arts. In 2004 he won the National Arts Club Medal of Honor.

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Susan Okon

CFO & COO

Susan Okon draws upon 20-plus years of experience to lead ESI Design as its Chief Financial Officer and Chief Operating Officer. She also has financial responsibility for two other ventures for Edwin Schlossberg: The Perfect Client, LLC and Schlossberg Flynn, LLC.

Susan is responsible for all financial affairs and operations of the companies as well as information technology, human resources and project management. Susan also heads the Leadership Team at ESI.

Susan joined ESI in 2000 from two successful entrepreneurial ventures: Biscotti & Company and Tactics, Inc., a database marketing company. In her roles, she was responsible for the overall management of the financial and business operations.

Earlier in her career, Susan was Director of Marketing Services at Shearson Lehman Brothers. She began her career in public accounting and is a CPA. Susan received her BA from Brooklyn College and her MBA from NYU.

GIDEON D'ARCANGELO

VP, Creative Strategy

Gideon D’Arcangelo oversees conceptual design and creative strategy for ESI Design. He is also an accomplished interactive designer and experienced project leader who guides strategy for several of ESI’s main design projects and clients.

His recent corporate, retail and cultural projects include the eBay Digital Showcase in San Jose, CA; ‘The Beacon,’ a data-and-light media installation in the PNC Tower, Pittsburgh, PA; and the Barclays Media Experience in New York.

Gideon is a frequent speaker and writer on design, recently speaking at PSFK’s Future of Retail summit. Prior to joining ESI 26 years ago, Gideon worked closely with musicologist Alan Lomax. He currently serves on the Board of Directors for Lomax’s Association for Cultural Equity.

He has also served on the faculty at New York University’s Interactive Telecommunications Program in the Tisch School of the Arts, where he developed curricula for graduate courses, such as “Interactive Design for Public Places” and “New Interfaces for Musical Expression.” Gideon received his B.A. from the University of Chicago.

ALEXANDRA ALFARO

VP, Design Management

As ESI’s VP of Design Management, Alexandra Alfaro guides projects from concept to completion, ensuring that all design decisions meet client goals and aspirations, and that projects are delivered on time and on budget. Alex blends her art and design training, many years of non-profit experience, and more than 16 years of design experience at ESI to make great projects come to life.

Alex has played a key role in numerous high-profile projects at ESI, including Comcast Studio Xfinity, ESC Game Theater, Edward M. Kennedy Institute for the U.S. Senate, and the College Basketball Experience.

She earned a Professional Degree in Business Project Management from New York University and a B.F.A. from Rhode Island School of Design (RISD) and also completed RISD’s European Honors Program in Rome.

ANGELA GREENE

Creative Director

As ESI Design’s Creative Director Angela Greene provides creative oversight on projects. She ensures projects are consistent in look and feel across all mediums, from interior design and signage to lighting and animation.

Angela has 35 years of experience creating animation, screen graphics and user interfaces across a variety of electronic media. In her 24 years at ESI Design, she has worked on numerous award-winning projects, including the Dream Cube: Shanghai Corporate Pavilion for the 2010 World Expo, The Beacon at the Tower at PNC Plaza, and Terrell Place in Washington, D.C.

She enjoys applying her love of vintage design, typography and fine art to historical renovation projects, such as 160 Federal Street in Boston and the Power + Light Building in Portland, Oregon. She is also a vintage design collector and dealer.

Prior to joining ESI, Angela created user interface tools and animation for a wide range organizations and clients including Apple’s Human Interface Group and Sesame Street Workshop.

YURI SUNAHARA

Director, Creative Technology

As Director of Creative Technology at ESI Design, Yuri Sunahara designs interactive experiences and technical strategies that enable, extend, and bring to life meaningful, accessible, and immersive experiences. She draws upon her 18 years of expertise in interaction design, interface development, media production, and technology implementation to achieve dynamic, engaging user experience. Yuri’s projects with ESI include the Edward M. Kennedy Institute for the U.S. Senate, The Ellis Island National Museum of Immigration, ImaginOn, Mercy Corps Action Center to End World Hunger, and the JFK Presidential Library & Museum.

Prior to joining ESI in 2000, Yuri spent several years as a CD-ROM and Web Developer for clients such as PBS and the Museum of Chinese in America (MOCA), which received various design awards. Yuri’s interactive installation work and numerous collaborative art pieces with photographer Nancy Davenport have been exhibited internationally. She has also given lectures at various institutions and universities in New York and Tokyo, both of which she calls home.

Yuri earned a BA in Environmental Information from Keio University and an MPS in Interactive Telecommunications from New York University.

Morgen FLEISIG

Director, Technology and Production

Morgen Fleisig brings more than two decades of experience in architecture, project management and production to his role at ESI Design. Working in tandem with designers and project managers from concept to realization, Morgen helps steer the projects to their final form, ensuring they are completed on budget and on time while remaining true to their design intent with an appropriate attention to detail and craftsmanship.

Morgen graduated with a B.A. in Architecture from Columbia College and received a Master of Architecture from the Harvard Graduate School of Design. He worked with Alex Krieger, now Principal at NBBJ Boston, on institutional projects in New England and Europe. Moving to New York, he joined Oliver Cope as a Senior Associate and Project Manager supervising design teams in the development of residential architecture.

Subsequently, he earned a Master of Professional Studies from NYU’s Interactive Telecommunications Program where he developed and built physical computing interfaces, large-scale visualizations, and experimental mobile apps. Before joining ESI, Morgen ran his own multidisciplinary firm doing work that spanned both physical and virtual environments, with the primary goal of integrating human-computer interfaces into architecture.

Jessica Fiorini

Director, Content and Activity Design

Jessica oversees the discipline at ESI that articulates the vision for new projects and develops the content, educational and experiential goals, and scripting for all related exhibits, media, and interactives. She leads a solid team of Content Designers, all adept at deep-level research, crafting meaningful stories that appeal to diverse audiences, and developing communication strategies that bring the stories to life in fresh, highly engaging ways.

She has 10 years of experience creating multiplayer and individualized games and apps for a wide range of educational, corporate, and independent organizations, including LEGO, McGraw-Hill, Nickelodeon, Scholastic and SMASHWORX.

With a B.F.A. in Creative Writing from Roger Williams University and an M.F.A. in Theatre and Communication Arts from the University of New Orleans, Jessica is skilled at a variety of communication strategies. She ensures players are engaged with the content, as well as with each other. In short, Jessica brings the fun.

CARA BUCKLEY

Executive Producer

As Executive Producer, Cara Buckley oversees the media production department. She works with the design team on projects from concept to completion and manages all budgeting, production planning and technical operations for the various types of media content that ESI’s projects include.

Cara graduated from the University of California, Santa Cruz, with a degree in Film Production and Digital Media. Prior to joining ESI Design, she was Executive Producer of the New York location of the worldwide visual effects company, Method Studios, where she oversaw film and commercial production. Additionally, Cara has worked for Click 3X, RhinoFX, and Spontaneous. Her wide range of experience encompasses all aspects of media production and client types. Film studios, television networks and advertising agencies have all benefited from her expertise.

Cara is a member of the Producers Guild of America and has contributed to several Visual Effects Society–nominated projects such as The Wolf of Wall Street film and General Electric commercials.  When she is not crafting or managing media, she spends her time lakeside in upstate New York.

Tarley Jordan

Director, Marketing and Communications

As Director of Marketing and Communications at ESI Design, Tarley oversees the promotion of each project from concept design to launch, and beyond. Under her leadership, client projects have been featured in publications from Forbes and Fast Company to Rolling Stone and Buzzfeed, leading to increased traffic and sales for clients.

Tarley is an award-winning marketer with over a decade of international experience in both consumer and business-to-business brands. Throughout her career, she has created a broad portfolio of marketing, public relations and communications campaigns across retail, automotive, publishing/media, design, and technology industries. She has a passion for simplifying the marketing process with integrated programs that work, making her an invaluable asset to clients looking for results-driven and innovative solutions.

Tarley volunteers her time with The QueensWay and Australian Women in New York and is a graduate of the University of Technology, Sydney, with a degree in business.

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Stefany Koslow

Director, Business Development

Stefany leads new business for ESI Design by identifying and connecting with people who have an appetite for innovation and an eye toward the future. After carefully considering the needs of each client, Stefany presents the most strategic and creative possibilities for their business’s evolving workplace.

Stefany brings more than 20 years of business development experience to ESI Design. Prior to joining our team, she was President & Chief Sales Officer of Dialing for Dollars. As a corporate matchmaker, she connected diverse companies with their ideal potential buyers.

Stefany originally planned to become a teacher, but as an undergraduate student at Rutgers University she worked on a fundraising campaign and was identified as the institution’s top student fundraiser.

Today, Stefany is always moving.  She tends to her chickens (4 laying hens), plays tennis, runs regularly, loves her book club, and is the mother of two teenagers – ‘nuf said.

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Emily Webster

Head of Media Architecture

Emily Webster is an award-winning Designer and Senior Audiovisual Technologist at ESI Design. In her role at ESI, she oversees large media architecture and institutional projects for single and multi-purpose spaces. On all projects, she specializes in integrating audio and video technologies seamlessly into architecture, always seeking to answer the question, “What is the best technology for the given experience?”

Emily is extremely hands-on. She explores applications for weaving technology into the built environment through experimentation in ESI’s lab-like setting but is equally as comfortable in strategy sessions as she is with commercial-grade hardware or with a table saw.

Her notable clients and projects at ESI include the Studio Xfinity experience store for Comcast, The PNC Beacon for PNC Bank, eBay Main Street, the Statue of Liberty Museum, and many properties for Beacon Capital Partners.

Outside of ESI, as a Technologist, Producer and Artist, Emily creates immersive, media-rich environments for theater, film, dance and permanent installations, focusing on the artistic use of technology at an architectural scale. She holds a degree in Architecture from the University of Colorado and a Masters from NYU’s Interactive Telecommunications Program. Before coming to ESI, she worked for WET Design, David LaChapelle, the Independent Film Channel, and artist Jim Campbell.