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The Workplace Is The New Communications Platform

Posted May 17, 2017

Ed Purver, Senior Designer, Creative Technology at ESI Design, shows how corporate campuses can be transformed into experiences that immerse employees and visitors alike in a company’s brand story, for Work Design Magazine:

When you think of corporate communications, you probably picture traditional channels ranging from public relations, advertising, and social media to staff newsletters, intranets, and similar channels.

Now look around you. Chances are, you’re looking at a powerful communications platform that businesses often overlook: their very own workplace.

Nowadays, when you walk into a store that’s filled with static imagery, it doesn’t feel alive. That’s because sweeping technological advances have created a digital world where we expect well-designed spaces to offer dynamic, interactive experiences that immerse us fully in a brand. Why should our expectations be any different for the workplace?

The same technology that is making it possible — and more affordable than ever before — to make retail environments more immersive can and should be employed by companies to design and create workplaces, offices, and corporate campuses that serve as dynamic communications tools. Physical spaces are woefully underutilized as a means for businesses to share their story; by tapping into their potential, companies can convey their company brand and values to both employees and visitors alike, connecting and engaging with them like never before.

Read more of this article at Work Design Magazine.

 

Ed Purver

An award-winning media and installation artist with almost 15 years of experience, Ed draws on his expertise in integrating digital media and built environments in his position as ESI’s creative technology designer. In this role, he focuses on the complex relationship between the human and material elements of place, exploring how new technologies tailored to a unique environment can educate and awaken audiences to new possibilities in the spaces they use and inhabit.

Prior to joining ESI in 2012, Ed spent several years as a freelance installation designer, specializing in interactive multimedia installations for cultural institutions and public spaces. He created work for the City of Washington D.C., National Constitution Center, City of Dallas, Liberty Science Center, City of Portland, World Science Festival, Museum of London, and the Museum of Modern Art, among others.

Ed holds a BA in English Language and Literature from Oxford University and an MPS from the Interactive Interactive Telecommunications Program at NYU. He was a recipient of a 2010/11 Fellowship in Video from the New York Foundation for the Arts, a 2010 artist residency at I-Park, and the winner of the Celeste Prize 2010 for Video & Animation. In 2015 he spoke at Chicago Ideas Week on the topic, “How Can your Environment Wake You Up?” He dreams of one day working on an interactive experience on a city-wide scale and seeing Tottenham Hotspur win the Premier League.

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