Our Work

A digital media experience that

centers on the flow of Boston

With 590 square-feet of reactive media displays, ESI Design created a first-of-its-kind digital media band that playfully reacts to passersby.

An epic-scale media band featuring animated silhouettes and schools of fish that react to people as they pass by the building and through the lobby.

Challenge: LaSalle tasked ESI Design with developing a media experience at the newly rebranded 110 High Street that would announce the property to the neighborhood. In particular, they wanted to the interior and the exterior to feel more seamless.

Solution: ESI created an 84-foot digital media installation that highlights the city outside the building and the bay just beyond it, breaking the barrier between inside and outside, just like the glass lobby itself. The custom screens, seamlessly integrated into the architecture, are programmed with three digital art modes that react to passersby in fun, interactive ways.

Through whimsical, unexpected moments, the media provides different experiences for viewers at various distances. The three content modes are as follows:

Silhouette Mode: A parade of silhouetted people strolls down the media band, waving, dancing, and reacting to passersby with surprisingly real humanity.
Bay Mode: An underwater panorama fills the lobby with animated schools of fish based on species native to the Charles River and Massachusetts Bay.
Building ID: The media band also provides a platform to showcase the building’s brand and features customized tenant messaging.

Result: The media experience activates the lobby and sidewalks with movement and personality. After the renovation, LaSalle signed Medidata Solutions, a global life science technology company, as a tenant, bringing the building occupancy to 100%.

Read the LaSalle press release.

Experience Design

Concept

Content

Data Visualization

Media

Software

Exhibits

Games

Graphics

Interiors

Sound

Staff Training

Systems

Wayfinding

Activities

Identity

Production

“We are very pleased that our 50 Post Office Square/110 High Street building has been able to capture both Boston’s rich history and bright future through its diverse tenant base and unique designs.”

Kristy Heuberger

Head of U.S. Asset Management
LaSalle Investment Management

590 square feet of LED displays

Diffused 3.9mm LED media band

Latest

Related Work

110 High Street

Boston, MA • 2019

A digital media experience that

centers on the flow of Boston

With 590 square-feet of reactive media displays, ESI Design created a first-of-its-kind digital media band that playfully reacts to passersby.

An epic-scale media band featuring animated silhouettes and schools of fish that react to people as they pass by the building and through the lobby.

Challenge: LaSalle tasked ESI Design with developing a media experience at the newly rebranded 110 High Street that would announce the property to the neighborhood. In particular, they wanted to the interior and the exterior to feel more seamless.

Solution: ESI created an 84-foot digital media installation that highlights the city outside the building and the bay just beyond it, breaking the barrier between inside and outside, just like the glass lobby itself. The custom screens, seamlessly integrated into the architecture, are programmed with three digital art modes that react to passersby in fun, interactive ways.

Through whimsical, unexpected moments, the media provides different experiences for viewers at various distances. The three content modes are as follows:

Silhouette Mode: A parade of silhouetted people strolls down the media band, waving, dancing, and reacting to passersby with surprisingly real humanity.
Bay Mode: An underwater panorama fills the lobby with animated schools of fish based on species native to the Charles River and Massachusetts Bay.
Building ID: The media band also provides a platform to showcase the building’s brand and features customized tenant messaging.

Result: The media experience activates the lobby and sidewalks with movement and personality. After the renovation, LaSalle signed Medidata Solutions, a global life science technology company, as a tenant, bringing the building occupancy to 100%.

Read the LaSalle press release.

“We are very pleased that our 50 Post Office Square/110 High Street building has been able to capture both Boston’s rich history and bright future through its diverse tenant base and unique designs.”

Kristy Heuberger

Head of U.S. Asset Management
LaSalle Investment Management