Wraparound media and data visualizations highlight architectural elements and local culture for visitors and tenants of this downtown property.
In the neoclassical lobby of a Chicago office building, ESI Design created a media experience that amplifies the architecture. Lively projections appear on the upper wall surround, inviting tenants and visitors into a new relationship with the space. The templates visualize sets of live data such as weather measurements, local Instagrams and current news trends, as well as pre-produced media such as birds in trees and local scenes of L trains and Wrigley Field.
ESI delivered an advanced system of 13 synchronized HD projectors (hidden in a new lighting soffit) to create the seamless and highly visible canvas, mapped precisely to the defining gestural edges of the upper walls. The projections command the attention and delight of those inside and out.
ESI also transformed the retail corridor leading off the lobby as an extension of the greater design scheme. Chicago-themed graphics, realized through crisp but unintrusive glass-applied vinyl, give a sense of local motion to the passageway. The soft diffused ceiling lighting compensates for a lack of direct sunlight, and the vivid but understated retailer signs offer directions for visitors to the building.
By featuring media, animated graphics, lighting, branding and text in unexpected and innovative ways, ESI reinvigorated the first floor of 180 North Lasalle Street into a highly engaging experience for visitors and passersby.
"180 North LaSalle is an important addition to our portfolio."
96% leased after renovation