Our Work

A new Hollywood icon is made with

film-inspired supergraphics

5161 Lankershim is transformed with vibrant and iconic supergraphics, turning the North Hollywood property into a welcoming, contemporary landmark for a growing community of creative, young professionals.

The bold new 10,000 sqft supergraphic projects the building’s creative identity

Challenge: Centrally located in North Hollywood, 5161 Lankershim Boulevard is a building home to a variety of digital animation and production studios serving the entertainment industry. Before ESI Design’s activation, the building did not match the creativity of its tenants. The building’s outdoor courtyard with seating areas were underutilized.

Solution: Part of the eye-catching new design uses vibrant color and architectural scale supergraphics to enhance the building’s street presence, activate the interior, and create a more welcoming arrival experience. The supergraphics account for 10,000 sq ft and are inspired by the exciting creative activity that transpires within the building. The bold supergraphics treatment uses a “filmstrips” design approach. The colorful layers call back the process in film and television in which light is mixed to produce a broad array of colors.

The playful supergraphics flow from the exterior to the interior, adding energy throughout the building. A new building logo, ID and improved wayfinding continue in the strong graphic style. In the courtyard, bright pops of color combined with new furniture and shaded seating create a new environment attractive to building tenants in a previously unused space.

Behind the security desk, a digital media installation continues the colorful energy into the lobby with media abstracted through layers of acrylic. The vertical pattern connects to the strips on the exterior and interior, and builds on the reference to the creative processes of film and animation.

Result: 5161 Lankershim Boulevard, thanks to its new supergraphics, has been energized and repositioned as a contemporary Hollywood landmark for a community of creative, young professionals.

Experience Design

Concept

Content

Data Visualization

Media

Software

Exhibits

Games

Graphics

Interiors

Sound

Staff Training

Systems

Wayfinding

Activities

Identity

Production

10,000+ SQFT of supergraphics

16 bold colors

Related Work

5161 Lankershim Boulevard

Los Angeles, CA • 2018

A new Hollywood icon is made with

film-inspired supergraphics

5161 Lankershim is transformed with vibrant and iconic supergraphics, turning the North Hollywood property into a welcoming, contemporary landmark for a growing community of creative, young professionals.

The bold new 10,000 sqft supergraphic projects the building’s creative identity

Challenge: Centrally located in North Hollywood, 5161 Lankershim Boulevard is a building home to a variety of digital animation and production studios serving the entertainment industry. Before ESI Design’s activation, the building did not match the creativity of its tenants. The building’s outdoor courtyard with seating areas were underutilized.

Solution: Part of the eye-catching new design uses vibrant color and architectural scale supergraphics to enhance the building’s street presence, activate the interior, and create a more welcoming arrival experience. The supergraphics account for 10,000 sq ft and are inspired by the exciting creative activity that transpires within the building. The bold supergraphics treatment uses a “filmstrips” design approach. The colorful layers call back the process in film and television in which light is mixed to produce a broad array of colors.

The playful supergraphics flow from the exterior to the interior, adding energy throughout the building. A new building logo, ID and improved wayfinding continue in the strong graphic style. In the courtyard, bright pops of color combined with new furniture and shaded seating create a new environment attractive to building tenants in a previously unused space.

Behind the security desk, a digital media installation continues the colorful energy into the lobby with media abstracted through layers of acrylic. The vertical pattern connects to the strips on the exterior and interior, and builds on the reference to the creative processes of film and animation.

Result: 5161 Lankershim Boulevard, thanks to its new supergraphics, has been energized and repositioned as a contemporary Hollywood landmark for a community of creative, young professionals.