Playful treatments transform this building into a contemporary workplace inspired by local artists.
Challenge: The unremarkable office buildings at 5220 and 5230 Pacific Concourse needed an updated identity to better fit the creatives who work there.
Solution: ESI Design used playful experiential graphic design treatments to create a fun arrival moment. Blocks of vibrant paint around the windows and doors create a colorful illusion of 3-dimensionality that catches the eye from the outside of the building.
This optical illusion also appears in the new graphic identity for the buildings. Whimsical monument signs at the front and rear of each building at first glance appear to be three-dimensional cubes. Upon closer inspection, the viewer realizes they’re looking at a piece of flat signage.
The design extends to the entire campus’s signage and wayfinding, including parking lots, a café, and tenant names. Comfortable furniture in complementary colors in front of each property completes the design.
The ESI team studied the work of Southern California Light and Space artists such as Robert Irwin, James Turrell, and Doug Wheeler in order to employ a visual illusion where simple alterations to an environment trick the eye and cause a surprising shift in perspective.
Result: The illusion-inspired experiential graphic design established a modern, playful identity for the buildings. With a bold new street presence and clear wayfinding system, the properties at 5220 & 5230 Pacific Concourse have been reinvigorated and a typical workday is now filled with moments of altered perspective.
ESI Design was tasked with rebranding the properties with a unifying new visual scheme, creating a memorable arrival experience and clarifying navigation.
Playful treatments transform this building into a contemporary workplace inspired by local artists.
Challenge: The unremarkable office buildings at 5220 and 5230 Pacific Concourse needed an updated identity to better fit the creatives who work there.
Solution: ESI Design used playful experiential graphic design treatments to create a fun arrival moment. Blocks of vibrant paint around the windows and doors create a colorful illusion of 3-dimensionality that catches the eye from the outside of the building.
This optical illusion also appears in the new graphic identity for the buildings. Whimsical monument signs at the front and rear of each building at first glance appear to be three-dimensional cubes. Upon closer inspection, the viewer realizes they’re looking at a piece of flat signage.
The design extends to the entire campus’s signage and wayfinding, including parking lots, a café, and tenant names. Comfortable furniture in complementary colors in front of each property completes the design.
The ESI team studied the work of Southern California Light and Space artists such as Robert Irwin, James Turrell, and Doug Wheeler in order to employ a visual illusion where simple alterations to an environment trick the eye and cause a surprising shift in perspective.
Result: The illusion-inspired experiential graphic design established a modern, playful identity for the buildings. With a bold new street presence and clear wayfinding system, the properties at 5220 & 5230 Pacific Concourse have been reinvigorated and a typical workday is now filled with moments of altered perspective.
ESI Design was tasked with rebranding the properties with a unifying new visual scheme, creating a memorable arrival experience and clarifying navigation.
