Our Work

Bringing the energy of the city

into the lobby

After serving a single tenant, L’Oreal, for more than 30 years, the lobby of 575 Fifth Avenue was reimagined by ESI Design to appeal to multiple tenants and to capture the vitality of the surrounding neighborhood.

The transformation brought high-tech elegance to the lobby and a new brand identity to the building.

Challenge: The old lobby of 575 Fifth Avenue, owned by Beacon Capital Partners, was designed about three decades ago for a single tenant. When that tenant moved out earlier this year, Beacon turned to ESI Design to transform 575 Fifth into an exclusive, professional property for multiple tenants.

Solution: Using elegant design, high-end materials and data-driven media, ESI brought the energy and grandeur of New York City inside. The textured, Bianco Carrera marble wall treatment fuses classical sophistication with energy and movement. A ribbon of LED screens wraps the walls and columns, appearing as a horizontal slice taken out of the building that allows tenants to see through the walls and out to the metropolis beyond.

ESI designed custom media that is a mixture of beautiful, cinematic videos and animated infographics, ensuring that it stays dynamic and interesting for tenants who see it multiple times a day. The media modes include:

Market watch: lit-up windows in the Manhattan skyline that form a graph of recent stock market info.
Local events: photos from top NYC attractions and information about sporting events
and other local happenings.
News: wordclouds from the feeds of financial outlets like The Wall Street Journal and Financial Times.

Result: After the renovation, WeWork signed a lease for 7 floors (101,000 square feet) in the building. “WeWork is exactly the kind of forward-thinking, innovative growth company we hoped to attract,” said Chris Gulden, Senior Vice President, Beacon Capital Partners.

Read ESI Design’s press release about the media architecture at 575 Fifth Avenue, New York.

Design Lead Michael Schneider talks about the design for 575 Fifth on the blog.

Experience Design

Concept

Content

Data Visualization

Media

Software

Exhibits

Games

Graphics

Interiors

Sound

Staff Training

Systems

Wayfinding

Activities

Identity

Production

“The content takes the frenetic rhythm of the streets and finds unexpected vignettes where people and the city come together in an almost choreographed manner.”

Michael Schneider

Senior Designer & AV Technologist
ESI Design

192 square feet of media

AWARDS

2017 American Graphic Design Award – Winner, Branding

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Related Work

575 Fifth Avenue

New York, NY • 2016

Bringing the energy of the city

into the lobby

After serving a single tenant, L’Oreal, for more than 30 years, the lobby of 575 Fifth Avenue was reimagined by ESI Design to appeal to multiple tenants and to capture the vitality of the surrounding neighborhood.

The transformation brought high-tech elegance to the lobby and a new brand identity to the building.

Challenge: The old lobby of 575 Fifth Avenue, owned by Beacon Capital Partners, was designed about three decades ago for a single tenant. When that tenant moved out earlier this year, Beacon turned to ESI Design to transform 575 Fifth into an exclusive, professional property for multiple tenants.

Solution: Using elegant design, high-end materials and data-driven media, ESI brought the energy and grandeur of New York City inside. The textured, Bianco Carrera marble wall treatment fuses classical sophistication with energy and movement. A ribbon of LED screens wraps the walls and columns, appearing as a horizontal slice taken out of the building that allows tenants to see through the walls and out to the metropolis beyond.

ESI designed custom media that is a mixture of beautiful, cinematic videos and animated infographics, ensuring that it stays dynamic and interesting for tenants who see it multiple times a day. The media modes include:

Market watch: lit-up windows in the Manhattan skyline that form a graph of recent stock market info.
Local events: photos from top NYC attractions and information about sporting events
and other local happenings.
News: wordclouds from the feeds of financial outlets like The Wall Street Journal and Financial Times.

Result: After the renovation, WeWork signed a lease for 7 floors (101,000 square feet) in the building. “WeWork is exactly the kind of forward-thinking, innovative growth company we hoped to attract,” said Chris Gulden, Senior Vice President, Beacon Capital Partners.

Read ESI Design’s press release about the media architecture at 575 Fifth Avenue, New York.

Design Lead Michael Schneider talks about the design for 575 Fifth on the blog.

“The content takes the frenetic rhythm of the streets and finds unexpected vignettes where people and the city come together in an almost choreographed manner.”

Michael Schneider

Senior Designer & AV Technologist
ESI Design