Our Work

We helped put this building

“on the map”

A design that speaks to the changing nature of the neighborhood, from old industry to new technology.

Beacon Capital Partners wanted a design for 745 Atlantic that would enliven the building and appeal to tech and media tenants who were being drawn to the lofts of the nearby Innovation District.

The new lobby feels like an open loft with an upmarket finish. A unifying map theme and media program root the building in Boston’s history while speaking to today’s innovators.

A series of framed antique maps of the neighborhood hang alongside graphic, oversize depictions of the city’s street grid made from cut metal and backlighting. A six-monitor digital display in the reception area and two more by the elevators show media that continues the map theme and also stream local content like weather and events. Real-time data, pulled from the building itself, local news feeds and information from very distant places connects 745 Atlantic to the greater neighborhood, city and world.

The map theme is carried outside the building to the front entrance, which also features a bright new building identification.

The redesign of 745 Atlantic succeeded in attracting the young companies that Beacon sought, including the primary tenant, WeWork.

Experience Design

Concept

Content

Data Visualization

Media

Software

Exhibits

Games

Graphics

Interiors

Sound

Staff Training

Systems

Wayfinding

Activities

Identity

Production

“The new lobby really did help with the velocity of leasing, and it appeals to a wide range of tenants, which is what we set out to do.”

Rob Albro

Senior Vice President
Beacon Capital Partners

100% leased after renovation

Latest

745 Atlantic Avenue

Boston, MA • 2014

We helped put this building

“on the map”

A design that speaks to the changing nature of the neighborhood, from old industry to new technology.

Beacon Capital Partners wanted a design for 745 Atlantic that would enliven the building and appeal to tech and media tenants who were being drawn to the lofts of the nearby Innovation District.

The new lobby feels like an open loft with an upmarket finish. A unifying map theme and media program root the building in Boston’s history while speaking to today’s innovators.

A series of framed antique maps of the neighborhood hang alongside graphic, oversize depictions of the city’s street grid made from cut metal and backlighting. A six-monitor digital display in the reception area and two more by the elevators show media that continues the map theme and also stream local content like weather and events. Real-time data, pulled from the building itself, local news feeds and information from very distant places connects 745 Atlantic to the greater neighborhood, city and world.

The map theme is carried outside the building to the front entrance, which also features a bright new building identification.

The redesign of 745 Atlantic succeeded in attracting the young companies that Beacon sought, including the primary tenant, WeWork.

“The new lobby really did help with the velocity of leasing, and it appeals to a wide range of tenants, which is what we set out to do.”

Rob Albro

Senior Vice President
Beacon Capital Partners