Our Work

A mall as

groundbreaking as it is elegant

JMB Realty Corporation invited ESI to create an experience for the Magnificent Mile shopping center that would attract customers and entice target retailers.

A stunning 190-foot-long LED ceiling gives this mall a real “wow” factor that draws both shoppers and social media impressions.

Challenge: JMB Realty Corporation invited ESI Design to create an experience for the Magnificent Mile shopping center that would attract customers and entice target retailers.

Solution: ESI transformed the mall into a sleek, upscale oasis, featuring a dynamic, awe-inspiring 190-foot-long media ceiling. The stunning ceiling, visible from all seven floors of the atrium, gives the mall the “wow” factor that JMB was looking for. Trompe l’oeil media effects make the ceiling panels appear to open up and then close again, evoking the feeling of an outdoor space where people want to linger, even in winter. Ultra high-definition content, filmed with the latest camera technology, makes the rustling trees and open sky feel real.

In another mode, the tenant names and products appear in a mesmerizing kaleidoscope of color and pattern. The media program can be easily customized by building management to feature brand content and special events.

At the Michigan Avenue entrance, a new luminous bronze threshold announces the redefined mall experience. Inside, ESI Design helped create visual focus by strategically stripping down distracting ornamentation, like molding and sconces, and designing a signage system that brings the store names forward towards the atrium, making them visible from all angles.

Result: The resulting redesign helps the mall attract customers who might otherwise shop online and stand out in a neighborhood with countless retailers competing for attention.

Read ESI Design’s press release about our work at 900 North Michigan Shops.

Experience Design

Concept

Content

Data Visualization

Media

Software

Exhibits

Games

Graphics

Interiors

Sound

Staff Training

Systems

Wayfinding

Activities

Identity

Production

“The digital canopy allows us to introduce art into an atypical environment that will pleasantly surprise our guests. The installation will also serve as a medium through which we plan to showcase the great ideas of artists working in the digital design space both in Chicago and throughout the world.”

Stacy Kolios

Senior Director of Marketing
900 North Michigan Shops

1,083 Square Feet of Media Displays

Ultra-High Definition LED

Filmed in 16K resolution

Latest

In The News
Chicago’s 900 North Michigan Shops Installs Digital Skylight Tapestry
Digital Signage Connection
Events
[VIDEO] Placemaking: Transforming Buildings into Experiences at DSS Europe 2018
Awards
2017 IDA Design Awards – Honorable Mention, Interior Design Renovation
In The News
Think Tank: How Malls and Retailers Can Turn ‘Experience’ From a Buzzword to a Best Practice
Women's Wear Daily
In The News
Tech Report 5.0: Digital Immersion
Building Design+Construction
In The News
16:9 PROJECTS PODCAST: A 16K LED CEILING ON CHICAGO’S MAGNIFICENT MILE
Sixteen:Nine
Events
DSE 2018: Talking Modern Placemaking and Media Architecture
In The News
900 North Michigan Shops Makeover By ESI Design
The Drum
In The News
Creating Visual-Scapes
Sound and Communications
In The News
Reimagining the Mall Experience from the Top Down
VMSD
In The News
THE SKY’S THE LIMIT
Tactics Magazine
In The News
Sixteen:Nine’s Best of 2017
Sixteen:Nine
In The News
LED Ceiling Brings the Outdoors into Shopping Mall (VIDEO)
Installation International
In The News
900 North Michigan Shops renovation includes 190-foot-long digital art installation on the ceiling
Building Design + Construction
In The News
CHICAGO MALL GETS STUNNING MAKEOVER WITH HUGE LED CANOPY
Sixteen:Nine
Press Releases
Stunning Makeover of 900 North Michigan Shops Wows Visitors With Massive 190-Foot-Long Digital Art Installation On The Ceiling
In The News
Mag Mile retail complex getting new entrance, LED ceiling art, and food hall
Curbed
In The News
The 900 North Michigan Avenue Shops rushing to stay relevant in mall-challenged America
Chicago Business Journal

Related Work

900 North Michigan Shops

Chicago, IL • 2017

A mall as

groundbreaking as it is elegant

JMB Realty Corporation invited ESI to create an experience for the Magnificent Mile shopping center that would attract customers and entice target retailers.

A stunning 190-foot-long LED ceiling gives this mall a real “wow” factor that draws both shoppers and social media impressions.

Challenge: JMB Realty Corporation invited ESI Design to create an experience for the Magnificent Mile shopping center that would attract customers and entice target retailers.

Solution: ESI transformed the mall into a sleek, upscale oasis, featuring a dynamic, awe-inspiring 190-foot-long media ceiling. The stunning ceiling, visible from all seven floors of the atrium, gives the mall the “wow” factor that JMB was looking for. Trompe l’oeil media effects make the ceiling panels appear to open up and then close again, evoking the feeling of an outdoor space where people want to linger, even in winter. Ultra high-definition content, filmed with the latest camera technology, makes the rustling trees and open sky feel real.

In another mode, the tenant names and products appear in a mesmerizing kaleidoscope of color and pattern. The media program can be easily customized by building management to feature brand content and special events.

At the Michigan Avenue entrance, a new luminous bronze threshold announces the redefined mall experience. Inside, ESI Design helped create visual focus by strategically stripping down distracting ornamentation, like molding and sconces, and designing a signage system that brings the store names forward towards the atrium, making them visible from all angles.

Result: The resulting redesign helps the mall attract customers who might otherwise shop online and stand out in a neighborhood with countless retailers competing for attention.

Read ESI Design’s press release about our work at 900 North Michigan Shops.

“The digital canopy allows us to introduce art into an atypical environment that will pleasantly surprise our guests. The installation will also serve as a medium through which we plan to showcase the great ideas of artists working in the digital design space both in Chicago and throughout the world.”

Stacy Kolios

Senior Director of Marketing
900 North Michigan Shops