Our Work

Creating an experience

to touch and feel data

This dynamic sensory experience combines storytelling, data visualizations and high-tech demonstrations to showcase the power of a multi-platform communications strategy mined from AT&T’s data streams.

Guests interact with a “living” data wall featuring a mirrored, multi-touch display and visualizations of real-time data streams.

AT&T AdWorks wanted to create an environment where they could help their clients (brands, agencies and planners) understand the value of AT&T’s extensive consumer data and how AT&T could help them maximize their cross-platform advertising potential, now and in the future.

ESI Design developed the AdWorks Media Lab. This dynamic sensory experience combines compelling storytelling, data visualizations and high-tech demonstrations to showcase the power of a targeted, unified multi-platform communications strategy that mines AT&T’s data streams. The Lab experience can be customized for each individual client — from the lighting and visual displays in the reception area to the presentation details. AT&T’s data stream is then brought to life by vibrant graphics in demonstrations of media buy scenarios.

The Lab has dramatically increased sales by helping AT&T’s clients understand the value of making more informed, effective and meaningful connections with the right customers at the right time.

Visit the website for AT&T AdWorks Lab.

Experience Design

Concept

Content

Data Visualization

Media

Software

Exhibits

Games

Graphics

Interiors

Sound

Staff Training

Systems

Wayfinding

Activities

Identity

Production

"Journey through over 3,000 square feet of top-of-the-line technology designed to inspire marketers and bring our unique advertising capabilities to life."

adworks.att.com

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