Connecting a brand
to New York City
Engaging media experiences at the Barclays Center arena showcase the brand’s entertainment and sports sponsorships and citizenship programs.
ESI's design solution uses elegant motion graphic treatments, adapted to the needs of the site.
Opportunity: Barclays needed a strong, compelling experience to establish their presence in New York, celebrate their sponsorship of the new Barclays Center in Brooklyn, and increase awareness about the brand.
Solution: To demonstrate what distinguishes Barclays from other leading financial institutions, ESI Design created dazzling media experiences for both their Manhattan headquarters near Times Square and Barclays Center, the sports and entertainment arena in Brooklyn.
ESI’s design solution uses elegant motion graphic treatments, adapted to the needs of each venue, to communicate Barclays’ key brand messages, core services, sports and entertainment sponsorships, and commitment to the New York and Brooklyn communities.
The installation at Barclays Center features an integrated “street-to-seat” media presentation, from the immersive 360-degree LED “oculus” in the public plaza outside to the displays that fill the stadium.
Result: ESI has been partnering with Barclays since 2012 on their branded media. Most recently we worked with them to update the technology and create all new content for their midtown Manhattan headquarters.
Experience Design
Concept
Content
Data Visualization
Media
Software
Exhibits
Games
Graphics
Interiors
Sound
Staff Training
Systems
Wayfinding
Activities
Identity
Production
“Our goal is to have every fan have the best experience. We have almost 8,000 sq. ft. of LED in here ... It’s like no other venue that you’ve ever seen before.”
Chip Foley
VP of Technology & Developer
Forest City Ratner Companies & Barclays Center
Latest
Awards
2014 Financial Communications Society Portfolio Awards – Gold and Bronze Awards, Business to Business Out of Home
Awards
2013 Financial Communications Society Portfolio Awards – Gold Award, Corporate Identity and Event Marketing
Related Work
Barclays Center
New York, NY • 2012
Connecting a brand
to New York City
Engaging media experiences at the Barclays Center arena showcase the brand’s entertainment and sports sponsorships and citizenship programs.
ESI's design solution uses elegant motion graphic treatments, adapted to the needs of the site.
Opportunity: Barclays needed a strong, compelling experience to establish their presence in New York, celebrate their sponsorship of the new Barclays Center in Brooklyn, and increase awareness about the brand.
Solution: To demonstrate what distinguishes Barclays from other leading financial institutions, ESI Design created dazzling media experiences for both their Manhattan headquarters near Times Square and Barclays Center, the sports and entertainment arena in Brooklyn.
ESI’s design solution uses elegant motion graphic treatments, adapted to the needs of each venue, to communicate Barclays’ key brand messages, core services, sports and entertainment sponsorships, and commitment to the New York and Brooklyn communities.
The installation at Barclays Center features an integrated “street-to-seat” media presentation, from the immersive 360-degree LED “oculus” in the public plaza outside to the displays that fill the stadium.
Result: ESI has been partnering with Barclays since 2012 on their branded media. Most recently we worked with them to update the technology and create all new content for their midtown Manhattan headquarters.
“Our goal is to have every fan have the best experience. We have almost 8,000 sq. ft. of LED in here ... It’s like no other venue that you’ve ever seen before.”