Engaging media experiences at the Barclays Center arena in Brooklyn and Barclays headquarters in Times Square showcase the brand’s entertainment and sports sponsorships and citizenship programs.
Barclays needed a strong, compelling experience to establish their presence in New York, celebrate their sponsorship of the new Barclays Center in Brooklyn and increase awareness of all the services they offer. To show what distinguishes Barclays from other leading financial institutions, ESI Design created dazzling media experiences for both their Manhattan headquarters and Barclays Center, the new sports and entertainment arena in the heart of Brooklyn.
Our design solution uses elegant motion graphic treatments, adapted to the needs of each venue, to communicate Barclays’ key brand messages, core services, sports and entertainment sponsorships and commitment to the New York and Brooklyn communities.
The installation at Barclays Center features an integrated “street-to-seat” media presentation, from the immersive 360-degree LED “oculus” in the public plaza outside to the vibrant displays inside the stadium. At HQ, vibrant media ribbons on the building’s façade echo the energetic pulse of the Times Square neighborhood.
“Our goal is to have every fan have the best experience. We have almost 8,000 sq. ft. of LED in here ... It’s like no other venue that you’ve ever seen before.”
8,000 square feet of LED
750 television screens
2014 Financial Communications Society Portfolio Awards – Gold and Bronze Awards, Business to Business Out of Home
2013 Financial Communications Society Portfolio Awards – Gold Award, Corporate Identity and Event Marketing