Opportunity: Barclays needed a strong, compelling experience to establish their presence in New York, celebrate their sponsorship of the new Barclays Center in Brooklyn, and increase awareness about the brand.

Solution: To demonstrate what distinguishes Barclays from other leading financial institutions, ESI Design created dazzling media experiences for both their Manhattan headquarters near Times Square and Barclays Center, the sports and entertainment arena in Brooklyn.

ESI’s design solution uses elegant motion graphic treatments, adapted to the needs of each venue, to communicate Barclays’ key brand messages, core services, sports and entertainment sponsorships, and commitment to the New York and Brooklyn communities.

The installation at Barclays Center features an integrated “street-to-seat” media presentation, from the immersive 360-degree LED “oculus” in the public plaza outside to the displays that fill the stadium. The media experience at their uptown headquarters uses the vibrant media ribbons of the façade to echo the energetic pulse of the neighborhood.

Result: ESI has been partnering with Barclays since 2012 on their branded media. Most recently we worked with them to update the technology and create all new content for their midtown Manhattan headquarters. Richard Haworth, CEO of the Americas, said, “The enhanced signage system is a powerful example of how we infuse digital innovation into everything we do here at Barclays.”