Updates to Seattle’s tallest tower create a lasting imprint on the city’s skyline and identity.
ESI Design gave Beacon Capital Partners and the residents of Seattle a bold new look for the 76-story Columbia Center, the city’s tallest building. Upgrades include new crown lighting, dynamic media signage and a series of three animated light sculptures, all of which are continually refreshed with dynamic content.
The most striking feature of the property’s new identity is the animated multi-color LED lighting on the crowns of the three towers. The lights can be programmed to celebrate local and national events, including being able to respond in real-time to sporting events at Century Field. The crowns animate on the hour to serve as a timepiece for the city, and a default color changes each month according to the seasons. The building sends a tweet every morning letting the community know what it is celebrating that day.
Inside the building, three different light sculptures, or “Skylights,” change color and pattern based on the weather and time of day. Nearby tablets decode the sculptures’ colors and animations.
In the redesigned lobby and atrium, dynamic media signage expresses current time and weather and shares local Seattle events, building amenities and fun facts about the Columbia Center.
During Beacon’s ownership of the building from 2007–2015, it leased 1.6 million square feet. At disposition, Columbia Center was 90% leased, up from 64% in 2011. That leasing activity helped change the composition of the tenancy from more traditional office users, such as government and law firms, to attract a broader mix of tenants including Rhapsody, NBC.com, Dropbox and UW Physicians.
“When our customers and partners and even employees come to this building every single day, the lobby is filled with a sense of purpose.”
Updates to Seattle’s tallest tower create a lasting imprint on the city’s skyline and identity.
ESI Design gave Beacon Capital Partners and the residents of Seattle a bold new look for the 76-story Columbia Center, the city’s tallest building. Upgrades include new crown lighting, dynamic media signage and a series of three animated light sculptures, all of which are continually refreshed with dynamic content.
The most striking feature of the property’s new identity is the animated multi-color LED lighting on the crowns of the three towers. The lights can be programmed to celebrate local and national events, including being able to respond in real-time to sporting events at Century Field. The crowns animate on the hour to serve as a timepiece for the city, and a default color changes each month according to the seasons. The building sends a tweet every morning letting the community know what it is celebrating that day.
Inside the building, three different light sculptures, or “Skylights,” change color and pattern based on the weather and time of day. Nearby tablets decode the sculptures’ colors and animations.
In the redesigned lobby and atrium, dynamic media signage expresses current time and weather and shares local Seattle events, building amenities and fun facts about the Columbia Center.
During Beacon’s ownership of the building from 2007–2015, it leased 1.6 million square feet. At disposition, Columbia Center was 90% leased, up from 64% in 2011. That leasing activity helped change the composition of the tenancy from more traditional office users, such as government and law firms, to attract a broader mix of tenants including Rhapsody, NBC.com, Dropbox and UW Physicians.
“When our customers and partners and even employees come to this building every single day, the lobby is filled with a sense of purpose.”
