ESI Design transformed the lobby and mezzanine lounge at the financial services company's NYC office into a future-facing workplace experience with flexible, multimedia environments.
Opportunity: The financial services company tasked ESI Design with creating a one-of-a-kind digital media experience to transform the aging lobby in one of their New York City offices. The arrival experience needed to highlight and reflect the innovative and impactful work happening at the company in the building around the world every day.
Solution: ESI’s design transformed the outdated lobby and the second-floor lounge into flexible, multimedia environments. Rich media content, both generative and pre-produced, elevate the multipurpose spaces while complementing the firm’s internally produced corporate communications broadcasts.
In the lobby, two new low-resolution LED-wrapped columns add to the lobby’s existing high resolution screens, creating a 360-degree viewing experience. Content ranges from meditative natural landscapes, to algorithmic digital art and critical internal communications. The ambient content on the columns is complementary to the large wall displays.
Upstairs in the second-floor lounge, known as the ‘Living Room,’ a suite of seven high-definition projectors transform the walls into a floor-to-ceiling media canvas, featuring artistic animations that echo the content in the lobby. A presentation mode supports town hall events and TED Talk–style demonstrations, adding further value to employees and visitors of the space.
The media content is scheduled to reflect the rhythms of the building through a range of quiet and energetic moments. While the morning may feature more meditative media content, afternoons might feature lively settings to reflect the lunch-hour rush; alternately, there could be a takeover event to focus on a campaign or promotion. The content integrates easily into our client's existing corporate communications Content Management System (CMS), allowing for full control and flexibility.
Result: The holistic design delivers a rich and cohesive media experience, creating a world-class welcome that leverages the financial services company's own internal communications.
ESI Design transformed the lobby and mezzanine lounge at the financial services company's NYC office into a future-facing workplace experience with flexible, multimedia environments.
Opportunity: The financial services company tasked ESI Design with creating a one-of-a-kind digital media experience to transform the aging lobby in one of their New York City offices. The arrival experience needed to highlight and reflect the innovative and impactful work happening at the company in the building around the world every day.
Solution: ESI’s design transformed the outdated lobby and the second-floor lounge into flexible, multimedia environments. Rich media content, both generative and pre-produced, elevate the multipurpose spaces while complementing the firm’s internally produced corporate communications broadcasts.
In the lobby, two new low-resolution LED-wrapped columns add to the lobby’s existing high resolution screens, creating a 360-degree viewing experience. Content ranges from meditative natural landscapes, to algorithmic digital art and critical internal communications. The ambient content on the columns is complementary to the large wall displays.
Upstairs in the second-floor lounge, known as the ‘Living Room,’ a suite of seven high-definition projectors transform the walls into a floor-to-ceiling media canvas, featuring artistic animations that echo the content in the lobby. A presentation mode supports town hall events and TED Talk–style demonstrations, adding further value to employees and visitors of the space.
The media content is scheduled to reflect the rhythms of the building through a range of quiet and energetic moments. While the morning may feature more meditative media content, afternoons might feature lively settings to reflect the lunch-hour rush; alternately, there could be a takeover event to focus on a campaign or promotion. The content integrates easily into our client's existing corporate communications Content Management System (CMS), allowing for full control and flexibility.
Result: The holistic design delivers a rich and cohesive media experience, creating a world-class welcome that leverages the financial services company's own internal communications.
