Our Work

Creating a connection

Between us and our universe

Inspired by the stars, this new interactive sculpture is coming to Bethesda in Fall 2021.

Volumetric, organic lighting patterns enhance the plaza.

Opportunity: Avocet Tower was designed to be the “best building in Bethesda,” soaring above its surroundings as a center for convenience, style, lifestyle, and culture. Stonebridge Associates tasked ESI Design with creating a memorable public plaza experience for the tower that would encourage passersby to linger; would be striking during both the day and at night; and would appeal to the growing number of workers in the building and neighborhood.

Solution: ESI designed an interactive sculpture suspended above the building’s entrance that will serve as an invitation in the plaza. Inspired by astronomical star fields, the custom 60-foot-long light installation takes the form of a series of flowing, undulating lines that feel both sculptural and ephemeral. The ongoing, ambient light patterns in the reactive installation will be triggered by passersby. Freestanding touchpoints in the plaza will invite people to engage directly with the sculpture. Simple moves like “Tap” and “Hold” will make it easy for someone to affect the light patterns. The more people engaging with the touchpoints, the more complex and interesting the patterns will become, building to a clear and exciting culmination of color and light.

Result: The bespoke interactive sculpture will energize the tower and the street, minimizing the scale between human and building by inviting participation and encouraging visitors to look up. Avocet Tower, opening in 2021, will be a landmark that redefines the work-life experience in Bethesda.

Experience Design

Concept

Content

Data Visualization

Media

Software

Exhibits

Games

Graphics

Interiors

Sound

Staff Training

Systems

Wayfinding

Activities

Identity

Production

“We are creating an office environment that is sophisticated, accessible, and thoughtfully designed to be a future-forward workspace that also enhances the health and wellness of its tenants.”

Doug Firstenberg

Founding Principal
Stonebridge Associates

1800 LED nodes

60 feet long

Latest

Interactive Sculpture at Avocet Tower

Bethesda, MD • 2021

Creating a connection

Between us and our universe

Inspired by the stars, this new interactive sculpture is coming to Bethesda in Fall 2021.

Volumetric, organic lighting patterns enhance the plaza.

Opportunity: Avocet Tower was designed to be the “best building in Bethesda,” soaring above its surroundings as a center for convenience, style, lifestyle, and culture. Stonebridge Associates tasked ESI Design with creating a memorable public plaza experience for the tower that would encourage passersby to linger; would be striking during both the day and at night; and would appeal to the growing number of workers in the building and neighborhood.

Solution: ESI designed an interactive sculpture suspended above the building’s entrance that will serve as an invitation in the plaza. Inspired by astronomical star fields, the custom 60-foot-long light installation takes the form of a series of flowing, undulating lines that feel both sculptural and ephemeral. The ongoing, ambient light patterns in the reactive installation will be triggered by passersby. Freestanding touchpoints in the plaza will invite people to engage directly with the sculpture. Simple moves like “Tap” and “Hold” will make it easy for someone to affect the light patterns. The more people engaging with the touchpoints, the more complex and interesting the patterns will become, building to a clear and exciting culmination of color and light.

Result: The bespoke interactive sculpture will energize the tower and the street, minimizing the scale between human and building by inviting participation and encouraging visitors to look up. Avocet Tower, opening in 2021, will be a landmark that redefines the work-life experience in Bethesda.

“We are creating an office environment that is sophisticated, accessible, and thoughtfully designed to be a future-forward workspace that also enhances the health and wellness of its tenants.”

Doug Firstenberg

Founding Principal
Stonebridge Associates