A bold storefront and web experience inspires visitors to tackle global poverty and hunger.
Mercy Corps believes we can effectively end world hunger if people understand the causes and work together on the solutions. Working with the international development and relief organization, ESI designed a public space and web experience that gives visitors the tools and inspires them to act for social change — whether they commit a minute, a day, a week or a lifetime.
The Action Center evokes the field stations that Mercy Corps operates in dozens of countries around the globe. Visitors learn about hunger crises, evaluate the causes, explore solutions and finally take action (both at the center and back in their own communities).
The Action Center also demonstrates the intrinsic connection between environmental and social responsibility. During construction, ESI turned to Old City Building Center and Louisiana Green Corps in New Orleans, a training program for those affected by Hurricane Katrina. They constructed the center’s shelving and furniture out of wood salvaged from buildings destroyed by the storm. The Action Center itself achieved LEED Platinum certification.
Visit The Mercy Corps Action Center online.
"Visitors gravitate to touch-screen displays that brief them on themes and countries — governance and Indonesia, for example — the way aid workers size up conditions when they arrive at emergencies."
Mercy Corps operates in 40+ countries
2009 Communicator Awards – Award of Excellence
2009 IDSA International Design Excellence Awards – Finalist, Environments category
2009 Webby Awards – Honoree, Charitable Organizations/Nonprofits category
2009 Webby Awards – Nominee, Activism category
2009 W³ Awards – Silver Award, Website for Charitable/Nonprofit
2009 W³ Awards – Silver Award, Website for Activism