Up-to-the-minute news from around the world streamed across Reuters’ advanced 22-story sign at New York’s busiest intersection.
Upon moving into their new U.S. headquarters in Times Square, Reuters wanted to introduce its brand to the public in a way that would stand out in the media explosion of Times Square. ESI Design created a 22-story LED display and content templates that would drive public engagement.
Working closely with Reuters’ brand managers, ESI created the largest sign at that time in the neighborhood. This bold and dynamic display featured two key themes that mirrored Reuters’ core mission: the global reach and the immediacy of Reuters’ content. The display functioned as a metaphorical flipbook of the day’s news. It was a fully automated and near instantaneous display of the news from around the world.
Comprised of 13 giant, full-color LED video displays, 3 Times Square functioned as a 7,700-square-foot window into the world of Reuters.
Visit the Reuters’ website at reuters.com.
“A photographer in Afghanistan can upload a picture file to the Reuters network, and within 90 seconds the image can be broadcast to the 1.5 million people who pass through Times Square each day. Think of it as front-page news in real time.”
Up-to-the-minute news from around the world streamed across Reuters’ advanced 22-story sign at New York’s busiest intersection.
Upon moving into their new U.S. headquarters in Times Square, Reuters wanted to introduce its brand to the public in a way that would stand out in the media explosion of Times Square. ESI Design created a 22-story LED display and content templates that would drive public engagement.
Working closely with Reuters’ brand managers, ESI created the largest sign at that time in the neighborhood. This bold and dynamic display featured two key themes that mirrored Reuters’ core mission: the global reach and the immediacy of Reuters’ content. The display functioned as a metaphorical flipbook of the day’s news. It was a fully automated and near instantaneous display of the news from around the world.
Comprised of 13 giant, full-color LED video displays, 3 Times Square functioned as a 7,700-square-foot window into the world of Reuters.
Visit the Reuters’ website at reuters.com.
“A photographer in Afghanistan can upload a picture file to the Reuters network, and within 90 seconds the image can be broadcast to the 1.5 million people who pass through Times Square each day. Think of it as front-page news in real time.”
