Our Work

Giving Time Square a

window to the world

Up-to-the-minute news from around the world streamed across Reuters’ advanced 22-story sign at New York’s busiest intersection.

A fully automated and near instantaneous display of the news from around the world.

Upon moving into their new U.S. headquarters in Times Square, Reuters wanted to introduce its brand to the public in a way that would stand out in the media explosion of Times Square. ESI Design created a 22-story LED display and content templates that would drive public engagement with the landmark media architecture.

Working closely with Reuters’ brand managers, ESI created the largest sign at that time in the neighborhood. This bold and dynamic display featured two key themes that mirrored Reuters’ core mission: the global reach and the immediacy of Reuters’ content. The display functioned as a metaphorical flipbook of the day’s news. It was a fully automated and near instantaneous display of the news from around the world.

Comprised of 13 giant, full-color LED video displays, 3 Times Square functioned as a 7,700-square-foot window into the world of Reuters.

Visit the Reuters’ website at reuters.com.

Experience Design

Concept

Content

Data Visualization

Media

Software

Exhibits

Games

Graphics

Interiors

Sound

Staff Training

Systems

Wayfinding

Activities

Identity

Production

“A photographer in Afghanistan can upload a picture file to the Reuters network, and within 90 seconds the image can be broadcast to the 1.5 million people who pass through Times Square each day. Think of it as front-page news in real time.”

Wired Magazine

22-story LED display

AWARDS

2003 Society for Environmental Graphic Design (SEGD) Merit Award

2002 American Corporate Identity Awards Signage and Environmental Graphics Award

2002 Creativity Annual 32 Signage and Environmental Graphics Award

Latest

Awards
2003 Society for Environmental Graphic Design (SEGD) Merit Award
Awards
2002 American Corporate Identity Awards Signage and Environmental Graphics Award
Awards
2002 Creativity Annual 32 Signage and Environmental Graphics Award

Related Work

Reuters Sign at 3 Times Square

New York, NY • 2002

Giving Time Square a

window to the world

Up-to-the-minute news from around the world streamed across Reuters’ advanced 22-story sign at New York’s busiest intersection.

A fully automated and near instantaneous display of the news from around the world.

Upon moving into their new U.S. headquarters in Times Square, Reuters wanted to introduce its brand to the public in a way that would stand out in the media explosion of Times Square. ESI Design created a 22-story LED display and content templates that would drive public engagement with the landmark media architecture.

Working closely with Reuters’ brand managers, ESI created the largest sign at that time in the neighborhood. This bold and dynamic display featured two key themes that mirrored Reuters’ core mission: the global reach and the immediacy of Reuters’ content. The display functioned as a metaphorical flipbook of the day’s news. It was a fully automated and near instantaneous display of the news from around the world.

Comprised of 13 giant, full-color LED video displays, 3 Times Square functioned as a 7,700-square-foot window into the world of Reuters.

Visit the Reuters’ website at reuters.com.

“A photographer in Afghanistan can upload a picture file to the Reuters network, and within 90 seconds the image can be broadcast to the 1.5 million people who pass through Times Square each day. Think of it as front-page news in real time.”

Wired Magazine