For the 2010 World Expo, the Shanghai Corporate Community asked ESI to create an experience that would excite the public about the city's future.
ESI Design partnered with a team of world-renowned architects and producers to design and build the highly imaginative ecologically sustainable ‘Dream Cube.’ Of the 180 pavilions at the 2010 World Expo, it was among the most popular.
Building on the Expo theme, ‘Better City, Better Life,’ the Dream Cube led visitors on a dynamic, dreamlike journey through the city’s past, present and future. More than 80,000 photos, crowd-sourced from Shanghai citizens via the Dream Cube’s website (also designed by ESI), captured the city’s transformation.
The experience culminated in a 360-degree theater where visitors participated in changing the exterior of the Dream Cube itself. The building’s intricate LED structure pulsed with color and dynamic patterns in response to visitors’ movements, creating a dazzling light show for people outside the pavilion. The experience stirred visitors’ optimism — by working together they could shape their city’s future.
With over 4 million visitors, worldwide attention and numerous awards, the Dream Cube set a new standard for Expo designs and large-scale public experiences.
“A truly engaging interactive experience, with the actions of the audience changing the look and feel of the entire exhibit hall. A dynamic environment that holds together cohesively at every turn.”
40,000 square feet
40 miles of polycarbonate tubes encasing LEDs
2011 SEGD Design Awards – Honor Award Winner
2011 Spark Pro Awards – Winner
2010 Event Design Awards – Silver Winner, Best Use of Media/AV
2010 Event Design Awards – Gold Winner, Best Pop-up/Brand Pavilion