Our Work

Walls that move, respond and acknowledge

your presence

With 1,700-square-feet of motion-activated LED displays, ESI designed an ever-evolving artwork that reacts to the presence of people and creates a sense of place.

Beacon Capital Partners asked ESI to create a more harmonious interior and a contemporary, exciting work place.

Terrell Place in downtown Washington, D.C., is an office and retail complex that was made by combining three connected components, including the former Hecht's department store, resulting in a disjointed ground floor lobby. When Beacon Capital Partners acquired the property, they tasked ESI Design with creating a more harmonious interior.

ESI transformed the space by treating it as a single media canvas. The diffused LED displays in the lobbies and corridor are activated by passersby via an infrared camera system, creating beautiful scenes that ebb and flow with the morning rush and the afternoon lull. Three custom content modes— ‘Seasons,’ ‘Color Play,’ and ‘Cityscape’—are programmed with varying durations and sequences, ensuring that visitors never see the same scene twice. ‘Seasons’ shows the lifecycle of the iconic Washington, D.C. cherry trees, from spring blossoms to snow-covered branches.

The building was named after civil rights activist Mary Church Terrell, who led a protest against segregation at Hecht’s lunch counter in the 1950s. As part of the lobby renovation, ESI redesigned the memorial plaque to Terrell in the building, with information and photos about the famous protest, and also created a digital, interactive tablet that allows visitors to learn more about Terrell’s impact on the Civil Rights Movement.

In the main corridor, the immersive environment is enhanced by ambient sounds emerging from invisible speakers in the walls and ceiling, including music that Terrell cited as having been impactful in her life.

The project became an Internet sensation with 75+ million impressions and a must-see destination for locals and tourists alike.

Read ESI Design’s press release about Terrell Place.

Watch a longer video showing the Terrell Place lobby’s dynamic media canvas.

Experience Design

Concept

Content

Data Visualization

Media

Software

Exhibits

Games

Graphics

Interiors

Sound

Staff Training

Systems

Wayfinding

Activities

Identity

Production

“The transformation of the lobby experience enhances this legendary building’s distinct sense of place and creatively engages our tenants and visitors.”

Jeffrey Kovach

Managing Director
Beacon Capital Partners

2,900 LEDs per square foot

5 million LEDs

Latest

Awards
2017 Digital Signage Expo APEX Award – Gold Winner
Design Thinking
ESI Design’s work at Terrell Place wins Best Immersive Environment Award
In The News
Civil Rights Landmark in Washington D.C. Gets LED Wall Treatment
Digital Signage Connection
Design Thinking
Visiting Terrell Place for National African American History Month in honor of Mary Church Terrell
In The News
Here’s another interactive lobby to lust over
Mashable
In The News
Your next Instagram destination, Terrell Place
Curbed DC
In The News
Podcast: Michael Schneider, Senior Designer, ESI Design
Sixteen:Nine
In The News
Two Lobby Renovations by ESI Design
world-architects
In The News
Hidden Tourist Attractions That are Instagram-Friendly
Luxury Travel Advisor
In The News
ESI Design Transforms Washington, D.C., Lobby with Interactive Installation
Contract Magazine
In The News
A Look Behind ESI Design’s Interactive Media Wall at Terrell Place
Architect Magazine
In The News
These Walls Can Talk: Inside Terrell Place’s Interactive Installation
Architizer
In The News
A Historic Building Gets a 21st-Century Update With Playful, Interactive Lighting Design
Slate
In The News
Huge, Interactive LED Walls React to Visitor Movement
CNET
In The News
These Walls Change Their Display As You Walk Past Them
Tech Insider
In The News
Huge Motion-Sensing Building Installation Is Off-the-Wall
GizMag
In The News
Giant Motion-Activated Media Reacts to Passersby in Washington DC Office building
DesignBoom
In The News
At This Office Building, It Is Always Cherry Blossom Season
DCist

Related Work

Terrell Place

Washington, DC • 2016

Walls that move, respond and acknowledge

your presence

With 1,700-square-feet of motion-activated LED displays, ESI designed an ever-evolving artwork that reacts to the presence of people and creates a sense of place.

Beacon Capital Partners asked ESI to create a more harmonious interior and a contemporary, exciting work place.

Terrell Place in downtown Washington, D.C., is an office and retail complex that was made by combining three connected components, including the former Hecht's department store, resulting in a disjointed ground floor lobby. When Beacon Capital Partners acquired the property, they tasked ESI Design with creating a more harmonious interior.

ESI transformed the space by treating it as a single media canvas. The diffused LED displays in the lobbies and corridor are activated by passersby via an infrared camera system, creating beautiful scenes that ebb and flow with the morning rush and the afternoon lull. Three custom content modes— ‘Seasons,’ ‘Color Play,’ and ‘Cityscape’—are programmed with varying durations and sequences, ensuring that visitors never see the same scene twice. ‘Seasons’ shows the lifecycle of the iconic Washington, D.C. cherry trees, from spring blossoms to snow-covered branches.

The building was named after civil rights activist Mary Church Terrell, who led a protest against segregation at Hecht’s lunch counter in the 1950s. As part of the lobby renovation, ESI redesigned the memorial plaque to Terrell in the building, with information and photos about the famous protest, and also created a digital, interactive tablet that allows visitors to learn more about Terrell’s impact on the Civil Rights Movement.

In the main corridor, the immersive environment is enhanced by ambient sounds emerging from invisible speakers in the walls and ceiling, including music that Terrell cited as having been impactful in her life.

The project became an Internet sensation with 75+ million impressions and a must-see destination for locals and tourists alike.

Read ESI Design’s press release about Terrell Place.

Watch a longer video showing the Terrell Place lobby’s dynamic media canvas.

“The transformation of the lobby experience enhances this legendary building’s distinct sense of place and creatively engages our tenants and visitors.”

Jeffrey Kovach

Managing Director
Beacon Capital Partners