Our Work

Walls that move, respond and acknowledge

your presence

With 1,700-square-feet of motion-activated LED displays, ESI designed an ever-evolving artwork that reacts to the presence of people and creates a sense of place.

Beacon Capital Partners asked ESI to create a more harmonious interior and a contemporary, exciting work place.

Opportunity: Terrell Place in downtown Washington, D.C., is an office and retail complex comprised of three connected components, resulting in a disjointed ground floor lobby. When Beacon Capital acquired the property, they tasked ESI Design with creating a more harmonious interior and a contemporary, exciting work destination.

Solution: ESI transformed the space by treating it as a single media canvas. We seamlessly integrated 1,700-square-feet of motion-activated LED displays into the walls, creating an ever-evolving artwork that creates a sense of place and reacts to the presence of people.

The diffused LED displays in the lobbies and corridor are activated by passersby via an infrared camera system, creating beautiful scenes that ebb and flow with the morning rush and the afternoon lull. Three custom content modes—‘Seasons,’ ‘Color Play,’ and ‘Cityscape’—are programmed with varying durations and sequences, ensuring that visitors never see the same scene twice. ‘Seasons’ shows the lifecycle of the iconic Washington, D.C. cherry trees, from spring blossoms to snow-covered branches.

Result: The project became an Internet sensation with 75+ million impressions and was named “your next Instagram destination” by Curbed magazine.

“The transformation of the lobby experience enhances this legendary building’s distinct sense of place and creatively engages our tenants and visitors.” - Jeffrey Kovach, Managing Director, Beacon Capital Partners

Read ESI Design’s press release about Terrell Place.

Watch a longer video showing the Terrell Place lobby’s dynamic media canvas.

Experience Design

Concept

Content

Data Visualization

Media

Software

Exhibits

Games

Graphics

Interiors

Sound

Staff Training

Systems

Wayfinding

Activities

Identity

Production

A grand entrance never goes out of style. ⁣There’s something about the lobby of our Downtown DC location at Terrell Place. Each time you step through the doors, you can’t help but feel you’ve arrived. ⁣Start work this way, every day, and big moves are bound to follow. ⁣We call it business as usual.

Convene

Tenant at Terrell Place

2,900 LEDs per square foot

5 million LEDs

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Awards
2018 Media Architecture Biennale Awards – Finalist, Money Architecture
In The News
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TLNT Magazine
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InAVate
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Related Work

Terrell Place

Washington, DC • 2016

Walls that move, respond and acknowledge

your presence

With 1,700-square-feet of motion-activated LED displays, ESI designed an ever-evolving artwork that reacts to the presence of people and creates a sense of place.

Beacon Capital Partners asked ESI to create a more harmonious interior and a contemporary, exciting work place.

Opportunity: Terrell Place in downtown Washington, D.C., is an office and retail complex comprised of three connected components, resulting in a disjointed ground floor lobby. When Beacon Capital acquired the property, they tasked ESI Design with creating a more harmonious interior and a contemporary, exciting work destination.

Solution: ESI transformed the space by treating it as a single media canvas. We seamlessly integrated 1,700-square-feet of motion-activated LED displays into the walls, creating an ever-evolving artwork that creates a sense of place and reacts to the presence of people.

The diffused LED displays in the lobbies and corridor are activated by passersby via an infrared camera system, creating beautiful scenes that ebb and flow with the morning rush and the afternoon lull. Three custom content modes—‘Seasons,’ ‘Color Play,’ and ‘Cityscape’—are programmed with varying durations and sequences, ensuring that visitors never see the same scene twice. ‘Seasons’ shows the lifecycle of the iconic Washington, D.C. cherry trees, from spring blossoms to snow-covered branches.

Result: The project became an Internet sensation with 75+ million impressions and was named “your next Instagram destination” by Curbed magazine.

“The transformation of the lobby experience enhances this legendary building’s distinct sense of place and creatively engages our tenants and visitors.” - Jeffrey Kovach, Managing Director, Beacon Capital Partners

Read ESI Design’s press release about Terrell Place.

Watch a longer video showing the Terrell Place lobby’s dynamic media canvas.

A grand entrance never goes out of style. ⁣There’s something about the lobby of our Downtown DC location at Terrell Place. Each time you step through the doors, you can’t help but feel you’ve arrived. ⁣Start work this way, every day, and big moves are bound to follow. ⁣We call it business as usual.

Convene

Tenant at Terrell Place