Our Work

At 231 South LaSalle Street,

the time for innovation is now.

ESI rebranded it The Central Standard Building and created a new lobby design that integrates modern flourishes into the classic 19th century decor. The result is a space that honors the building’s history while attracting contemporary tenants.

The iconic media centerpiece is a custom-made circular LED display with a 104-foot circumference.

Chicago’s Central Loop is experiencing exciting cultural growth. When Beacon Capital Partners acquired the Continental Illinois Bank Building (231 S. LaSalle St.), they enlisted ESI Design to rebrand it with a new, more resonant identity.

The building’s history begins in 1883, when the heads of America’s largest railroad companies gathered on the site to create the country’s four time zones (including Central Standard Time). ESI renamed it The Central Standard Building to keep alive this historic legacy, and redesigned the lobby area in a way that combines the property’s classic 19th century style with cutting-edge digital elements.

The centerpiece of the design is an LED ring that plays local data-driven content, giving the piece a uniquely Chicago flair. There are five content modes:

-“Pulse of Chicago” beautifully visualizes real-time airline traffic in and out of the city.
-“Central Standard Clock” artfully renders the current local time.
-“World Clock” displays the time in each time zone around the world, with factoids about specific cities.
-“Building ID” artfully renders the property logo
-Custom videos can be scheduled for holidays/events.

In the elevator bays, circular lighting pendants echo the shape of the media ring, and cut-brass wall graphics feature maps of Chicago, flight paths over the city, and astronomical charts. Rounding out the design is a new logo and security desk.

The result is a space that honors tradition while achieving Beacon Capital’s goal of attracting contemporary tenants.

Experience Design

Concept

Content

Data Visualization

Media

Software

Exhibits

Games

Graphics

Interiors

Sound

Staff Training

Systems

Wayfinding

Activities

Identity

Production

"New York-based Industrious will take over the 21st and 22nd floors of Beacon Capital Partners’ Central Standard Building at 231 South LaSalle Street."

The Real Deal

February 13, 2019

5 dynamic media modes

104 ft 2.9mm LED media ring

Related Work

The Central Standard Building

Chicago, IL • 2019

At 231 South LaSalle Street,

the time for innovation is now.

ESI rebranded it The Central Standard Building and created a new lobby design that integrates modern flourishes into the classic 19th century decor. The result is a space that honors the building’s history while attracting contemporary tenants.

The iconic media centerpiece is a custom-made circular LED display with a 104-foot circumference.

Chicago’s Central Loop is experiencing exciting cultural growth. When Beacon Capital Partners acquired the Continental Illinois Bank Building (231 S. LaSalle St.), they enlisted ESI Design to rebrand it with a new, more resonant identity.

The building’s history begins in 1883, when the heads of America’s largest railroad companies gathered on the site to create the country’s four time zones (including Central Standard Time). ESI renamed it The Central Standard Building to keep alive this historic legacy, and redesigned the lobby area in a way that combines the property’s classic 19th century style with cutting-edge digital elements.

The centerpiece of the design is an LED ring that plays local data-driven content, giving the piece a uniquely Chicago flair. There are five content modes:

-“Pulse of Chicago” beautifully visualizes real-time airline traffic in and out of the city.
-“Central Standard Clock” artfully renders the current local time.
-“World Clock” displays the time in each time zone around the world, with factoids about specific cities.
-“Building ID” artfully renders the property logo
-Custom videos can be scheduled for holidays/events.

In the elevator bays, circular lighting pendants echo the shape of the media ring, and cut-brass wall graphics feature maps of Chicago, flight paths over the city, and astronomical charts. Rounding out the design is a new logo and security desk.

The result is a space that honors tradition while achieving Beacon Capital’s goal of attracting contemporary tenants.

"New York-based Industrious will take over the 21st and 22nd floors of Beacon Capital Partners’ Central Standard Building at 231 South LaSalle Street."

The Real Deal

February 13, 2019