Our Work

The HQ for a global entertainment icon is

more than an office building

At the media conglomerate’s new head office, an immersive media experience tells a cohesive brand story, creating a sense of identity and community.

This is a modern, high-tech branded environment that connects the workplace to the studios' content, and employees to each other.

Opportunity: WarnerMedia came to ESI Design with a unique challenge for its new head office: Unite its world-class portfolio of brands (Warner Bros., HBO, CNN, Cartoon Network, TNT, etc.) for the first time both physically under one roof and symbolically under one brand.

Solution: ESI integrated digital media across the company’s 27 floors – from the main ground floor lobby to the sky lobby, screening floors, C-suite and workspaces. We created a unified design language of screens wrapped around corners to give a sense of dimensionality, and identified media content to highlight from the company’s vast universe of networks. ESI also designed two interactive touchscreens, taken from WarnerMedia data sources, to include the audience in the brand experience.

The showpiece is a 65-foot digital sculpture for the spiral staircase in the building’s glass “prow.” The sculpture’s seemingly random patterns of color and light are actually algorithmically-generated abstractions of WarnerMedia content. Tablets at the top and bottom of the staircase explain the content sources.

ESI also developed a custom Content Management System (CMS) that provides visual assets, scheduling and other operational logic for the WarnerMedia team to run the screens, including the ability to create “takeover” moments for big events like movie premieres.

Result: The WarnerMedia brand experience is not only dynamic, but also adaptable and scalable. It engages and surprises employees and visitors, and shows WarnerMedia’s dedication to empowering the best talent to do their best work.

Experience Design

Concept

Content

Data Visualization

Media

Software

Exhibits

Games

Graphics

Interiors

Sound

Staff Training

Systems

Wayfinding

Activities

Identity

Production

A number of the elements that make up the style of our new home give a nod to both our history and our future, in unique combinations.

Jeff Zucker

President, CNN
As told to The Hollywood Reporter, October 2019

65-foot light sculpture with 258,400 LEDs

1345 square feet of media

2 multi-touch interactives

Latest

In The News
Branded Environments 2020 Is Almost Here! Join this year’s presenters as they explore “Common Ground”
SEGD
Events
SEGD Branded Environments 2020: Icon, Mystery, and Refreshing the Familiar
Design Thinking
Connected Workplace Communications at WarnerMedia’s Corporate HQ
Events
WORKTECH20: Firing Up Fandom In the Workplace
Events
Live Webinar: How AV and Spatial Design Influence Emotion and Behavior in the Workplace
Design Thinking
Public Spaces Amidst COVID-19: Short-term changes and long term opportunities for experience design
In The News
65 Foot Programmable LED Light Sculpture Rises In WarnerMedia’s NYC Offices
Sixteen:Nine
Design Thinking
Data-Driven Light Sculpture Glitters on NYC Skyline
In The News
FINDING SOLID GROUND: DESIGNERS’ OBLIGATIONS AND OPPORTUNITIES IN PUBLIC SPACES AMIDST COVID-19
AVIXA
In The News
20 Questions with Andrew Lazarow—Creativity and Ethics in a Touchless Time
SEGD
Design Thinking
Branded Interactive Experiences Dazzle and Inform at WarnerMedia HQ
Design Thinking
ESIxCity: New York
In The News
New WarnerMedia HQ In NYC Digitally Brands 27 Floors Of Workplace
Sixteen:Nine
In The News
Transforming, adapting and keeping up with today’s state of the art installations
Ahead of the Curve
Design Thinking
No, Coronavirus Will Not Change Your Workplace (Forever)
Awards
2020 NYCxDesign Awards – Finalist, Creative Office
In The News
How Technology Adds More Life to Work-Life Balance
TIDE Conference
In The News
Inside the Modern Design of WarnerMedia’s New NYC Headquarters With Jeff Zucker
Hollywood Reporter

Related Work

WarnerMedia HQ

New York, NY • 2019

The HQ for a global entertainment icon is

more than an office building

At the media conglomerate’s new head office, an immersive media experience tells a cohesive brand story, creating a sense of identity and community.

This is a modern, high-tech branded environment that connects the workplace to the studios' content, and employees to each other.

Opportunity: WarnerMedia came to ESI Design with a unique challenge for its new head office: Unite its world-class portfolio of brands (Warner Bros., HBO, CNN, Cartoon Network, TNT, etc.) for the first time both physically under one roof and symbolically under one brand.

Solution: ESI integrated digital media across the company’s 27 floors – from the main ground floor lobby to the sky lobby, screening floors, C-suite and workspaces. We created a unified design language of screens wrapped around corners to give a sense of dimensionality, and identified media content to highlight from the company’s vast universe of networks. ESI also designed two interactive touchscreens, taken from WarnerMedia data sources, to include the audience in the brand experience.

The showpiece is a 65-foot digital sculpture for the spiral staircase in the building’s glass “prow.” The sculpture’s seemingly random patterns of color and light are actually algorithmically-generated abstractions of WarnerMedia content. Tablets at the top and bottom of the staircase explain the content sources.

ESI also developed a custom Content Management System (CMS) that provides visual assets, scheduling and other operational logic for the WarnerMedia team to run the screens, including the ability to create “takeover” moments for big events like movie premieres.

Result: The WarnerMedia brand experience is not only dynamic, but also adaptable and scalable. It engages and surprises employees and visitors, and shows WarnerMedia’s dedication to empowering the best talent to do their best work.

A number of the elements that make up the style of our new home give a nod to both our history and our future, in unique combinations.

Jeff Zucker

President, CNN
As told to The Hollywood Reporter, October 2019